Product Manager, Personalization Platforms

IDEXX

Product Manager for personalization technology driving business value at IDEXX. Collaborating cross-functionally to enhance the customer experience through data activation and technology advancements.

Posted 5/27/2026full-timeWestbrook • Maine • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

CloudERPIoT

About the role

Key responsibilities & impact

Own Platform Strategy and Roadmap
Define the multi-year vision and incremental roadmaps for personalization and customer data activation platforms, aligned to business goals across global marketing, lines of business, and commercial teams
Build investment cases for personalization and data unification capabilities, with clear ROI, revenue impact, and priority justification
Define how account-level signals and individual-level behavior come together into a unified, real-time personalization model
Own end-to-end backlog management with well-scoped, development-ready initiatives
Write unambiguous requirements and user stories with acceptance criteria that minimize rework and scope creep, using AI tools to accelerate authorship while maintaining quality
Facilitate stakeholder prioritization across lines of business and make trade-offs transparent, particularly where personalization rules need to coordinate across competing campaigns to the same account
Define how data flows from source systems (CRM, ERP, data warehouse, in-clinic IoT data) into personalization activation
Partner with data analysts, architects, and engineers to specify the unified customer profile required for real-time, dynamic segmentation
Address data quality dependencies (duplicate, incomplete, and mismatched contact records; consent gaps) that personalization depends on, in coordination with CRM and consent management workstreams
Coordinate with the Product Manager for marketing engagement platforms on triggered email flows where on-site behavior initiates outbound email
Coordinate with the Product Manager for enterprise website platforms on the website surfaces where personalized experiences are delivered, including CMS, analytics, and optimization integration xpoints
Manage Delivery Through Agile Partnership
Drive sprint performance, proactively remove blockers, and maintain development momentum
Establish KPIs that track delivery velocity, platform adoption across lines of business, and measurable business impact (engagement, conversion, retention)

Requirements

What you’ll need

4-6 plus relevant experience in product management/ownership
Enterprise personalization platform expertise, for example Salesforce Marketing Cloud Personalization, Adobe Target, Dynamic Yield, or Optimizely
Working understanding of customer data platforms, for example Salesforce Data Cloud, Segment, Tealium, or Treasure Data
Strong grasp of B2B data models, including how account-level and individual-level data combine to drive personalized experiences
Strong business case and ROI analysis skills
Agile product management experience, including direct authorship of requirements and user stories with acceptance criteria
Comfort using AI tools to accelerate product management work without sacrificing rigor
Ability to lead through influence in a cross-functional, matrixed organization
Experience coordinating across multiple lines of business with shared customer audiences

Benefits

Comp & perks

Competitive compensation
Incentives
Benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementpersonalization platformscustomer data platformsB2B data modelsROI analysisAgile methodologyrequirements writinguser storiesdata quality managementdynamic segmentation

Soft Skills

leadershipinfluencestakeholder prioritizationcross-functional collaborationcommunicationproblem-solvingorganizational skillsadaptabilitycritical thinkingteamwork