Marketing Manager

IDERA Software

Marketing Manager driving go-to-market execution for the DataGear brand at Idera. Focused on demand generation and using AI tools to optimize marketing efforts.

Posted 5/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Hard Skills

B2B marketingcampaign managementcontent productionperformance analysisattribution modeldata segmentationdata governancedata modelingdatabase tooling

Soft Skills

analytical mindsetindependent executionadaptabilityteam collaborationproblem-solving

Tools & Technologies

Salesforce CRMAI toolsChatGPTClaude

Industry Keywords

content marketingemail campaignspaid searchwebinarsfield eventscampaign ROIpipeline contribution

About the role

Key responsibilities & impact

Own pipeline from content marketing, email campaigns, paid search/social, webinars, and field events
Actively use AI tools to accelerate content production, audience research, and performance analysis
Write and produce thought leadership, case studies, product content, and website copy that drives organic traffic and converts
Plan and run campaigns end-to-end: brief, build, launch, report, optimize
Own marketing metrics in Salesforce; track pipeline contribution, campaign ROI, and channel performance

Requirements

What you’ll need

5+ years of B2B marketing experience, with meaningful time at a software company
Demonstrated experience using AI tools (e.g. ChatGPT, Claude, or similar) in your day-to-day marketing workflow
Proven ability to own and execute campaigns independently, from strategy through measurement
Analytical mindset; comfortable in data, able to build a simple attribution model or segment a list without hand-holding
Comfortable wearing many hats; this team is lean by design; no task is beneath you
Salesforce CRM experience — building reports, managing campaign objects, tracking pipeline attribution (Preferred)
Familiarity with data governance, data modeling, or database tooling categories (Preferred)

Benefits

Comp & perks

Remote-friendly culture
An Equal Opportunity Employer