PPC Lead Consultant
IDERA Software
contract
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and manage PPC campaigns across Google Ads, Bing, LinkedIn, and other relevant platforms.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor and optimize campaign performance to improve CTR, conversions, and ROAS.
- Create compelling ad copy and collaborate with design teams for engaging creatives.
- Perform regular A/B testing on ads, landing pages, and targeting strategies.
- Analyze performance data and provide actionable insights and recommendations.
- Manage budgets, forecast performance, and ensure cost-efficient spending.
- Stay updated on industry trends, platform changes, and best practices.
- Prepare detailed performance reports and present findings to the team.
Requirements
- Proven experience as a PPC Specialist/Consultant managing high-volume campaigns.
- Strong proficiency with Google Ads, Google Analytics, and other paid media tools.
- Excellent analytical skills with the ability to interpret data and make strategic decisions.
- Experience with SaaS or API-based solutions is a strong plus.
- Strong copywriting skills and familiarity with A/B testing methodologies.
- Ability to work independently and deliver results in a fast-paced environment.
- Strong communication and presentation skills.
Benefits
- An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
PPC campaign managementkeyword researchaudience targetingcompetitor analysisA/B testingdata analysiscopywritingperformance optimizationbudget managementforecasting
Soft skills
analytical skillsstrategic decision makingindependenceresults-orientedcommunication skillspresentation skills