Director, Product Marketing

Identiq

Director of Product Marketing at Incident IQ leading product marketing function. Shaping company narrative and positioning in the K-12 ed-tech market.

Posted 5/2/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the end-to-end messaging architecture for iiQ
Lead the evolution of iiQ’s story as we move toward the agentic operations platform positioning
Sharpen positioning for our Enterprise IT tier, Facilities, and other product lines
Ensure every customer-facing asset reflects a clear, consistent, and compelling voice
Establish and roll out a repeatable product launch methodology
Lead GTM strategy for new product launches, major releases, and AI-forward capabilities
Build and lead a competitive intelligence function that gives Sales, Product, and leadership a clear view of the market
Partner with RevOps and Product to shape pricing and packaging strategy
Build and manage iiQ’s analyst relations program
Lead and develop a team of three product marketers

Requirements

What you’ll need

10 to 15 years of product marketing experience in B2B SaaS, with at least 3 years leading and developing product marketing teams
Strategic thinker who can shape a company narrative and translate into work that moves the business
Build trust across product, sales, customer success, the executive team and the marketing team
Stood up product launch processes from the ground up
Lead a team and still know how to roll up your sleeves when it matters
Bring solutions, not just problems
Exceptional written and verbal communication skills
Comfort with AI as both a product category and a tool for modern marketing teams
A genuine interest in K-12 education

Benefits

Comp & perks

medical
dental
vision
life insurance
401k match
paid-time off (PTO)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingB2B SaaSproduct launch methodologyGTM strategycompetitive intelligencepricing strategypackaging strategyanalyst relationsAI-forward capabilitiesteam leadership

Soft Skills

strategic thinkingbuilding trustcommunication skillsproblem-solvingteam developmentcollaborationnarrative shapingcustomer-facing communicationadaptabilityinitiative