Idenfo Direct Global

Account Executive

• Identify, prospect, and onboard new clients within the media, digital advertising, and marketing landscape.
• Develop and maintain a strong pipeline of qualified leads.
• Pitch advertising solutions tailored to client needs, ensuring alignment with their brand and business objectives.
• Manage end-to-end sales cycles — from outreach and presentations to negotiations and closing.
• Build long-term client relationships and ensure high levels of customer satisfaction.
• Collaborate with internal teams (creative, media buying, content) to deliver successful campaigns.
• Prepare regular sales reports, forecasts, and market insights.
• Meet and exceed monthly and quarterly sales targets.

Sales Executive

Financial Planning and Analysis

• Perform detailed financial analysis and number crunching to support strategic decisions.
• Build and update financial models, forecasts, and valuation reports.
• Conduct market research, competitor analysis, and industry benchmarking.
• Prepare high-quality presentations, pitch decks, and investment memos.
• Synthesize complex financial data into clear insights and visuals.
• Support the team with ad-hoc analytical tasks and deliverables throughout the project.
• Ensure accuracy, consistency, and timely delivery of all assigned tasks.

Investment Banking Analyst

• Lead the finance department across three regions, ensuring strong financial governance and compliance.
• Develop and execute financial strategies aligned with the organisation’s long-term goals.
• Act as a business partner to leadership, providing insights and recommendations to guide decision-making.
• Prepare monthly, quarterly, and annual financial statements and group management reports.
• Manage group consolidation and ensure accurate intercompany accounting.
• Lead budgeting, forecasting, and variance analysis for all three entities.
• Provide financial insights and KPIs to support performance reviews.
• Ensure compliance with local statutory reporting requirements (UK, UAE, Pakistan).
• Automate finance workflows including invoicing, reconciliation, and reporting.
• Use AI-driven tools for forecasting, risk analysis, and operational efficiency.
• Build, manage, and optimize financial dashboards (Power BI, Tableau, or similar).
• Oversee cash flow planning, treasury management, and banking relationships.
• Supervise payroll processing across all regions with accuracy and confidentiality.
• Ensure robust internal controls, audit readiness, and risk management practices.
• Coordinate with external auditors and tax advisors across UK, UAE, and Pakistan.
• Ensure VAT, corporate tax, and regulatory filings are completed on time.
• Maintain strong governance to meet global compliance requirements.
• Lead and develop the finance team across multiple locations.
• Work closely with HR, operations, and department heads to support company-wide initiatives.

Finance Manager

Full-stack Engineer

• Design, develop, and maintain full-stack web applications using the MERN stack and Next.js framework.
• Integrate OpenAI APIs and other third-party AI tools to enhance product functionality and user experience.
• Build responsive, intuitive UIs using Tailwind CSS and Material-UI (MUI) for a modern, polished interface.
• Design scalable APIs, implement RESTful and GraphQL endpoints, and ensure smooth data flow between front- and back-end.
• Deploy, monitor, and optimize applications on AWS, ensuring high availability and security.
• Collaborate with cross-functional teams to translate requirements into technical solutions.
• Maintain clean, well-structured, and well-documented code following best practices and coding standards.
• Participate in code reviews, system design discussions, and agile sprint planning.
• Continuously evaluate and integrate emerging tools and technologies to improve performance and scalability.

Full-Stack Software Engineer

Manager

• Own the end-to-end product lifecycle: ideation, development, launch, and continuous improvement.
• Conduct data-driven market and competitor analysis to define product requirements and opportunities.
• Collaborate with cross-functional teams (tech, operations, HR, sales) to deliver seamless product rollouts.
• Design product workflows, document features, and maintain product backlogs using tools such as Jira, Trello, or Asana.
• Collect client and user feedback, translating it into actionable product enhancements.
• Drive client acquisition and engagement through structured outreach strategies.
• Utilize Apollo, HubSpot, LinkedIn Sales Navigator, CRM systems, and email automation tools to manage pipelines and outreach campaigns.
• Develop personalized client outreach flows using data enrichment and automation platforms.
• Represent Sortitt in client demos, pitches, and presentations.
• Track and report product KPIs, outreach metrics, and ROI using analytics dashboards (Google Analytics, Power BI, or similar).

Sales Executive

Investment Banking Analyst

Finance Manager

Full-Stack Software Engineer

Product and Client Outreach Manager