Account-Based Marketing Manager

iDeals

Lead account-based marketing strategies for high-value accounts at Ideals, a global B2B SaaS company. Collaborate closely with Sales and Marketing organizations to deliver effective ABM programs.

Posted 7/22/2026full-timeRemote • California, District of Columbia, Florida, Illinois, Massachusetts, Montana, New Jersey, New York, Tennessee, Texas, Utah, Virginia, Washington • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Account-Based Marketing (ABM) strategies, including the development of frameworks, playbooks, and full-funnel programs that effectively engage high-value accounts. Proven ability to collaborate cross-functionally with sales and marketing teams to drive measurable success through targeted campaigns and data-driven decision-making.

Highest-signal resume keywords

Account-Based Marketing (ABM)Demand GenerationB2B SaaS ExperienceDigital Marketing ChannelsCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Account Selection FrameworksStakeholder MappingIntent-Driven CampaignsFull-Funnel MarketingDigital Program ManagementBudget AccountabilityPipeline AnalysisEvent PlanningCampaign DevelopmentPerformance Measurement

Soft Skills

CollaborationStrategic ThinkingCommunicationProblem-SolvingLeadership

Tools & Technologies

LinkedInMetaGoogle AdsProgrammatic DisplayCRM SystemsMarketing Automation Tools

Industry Keywords

B2B MarketingEnterprise SalesAccount PlanningCustomer EngagementRevenue Generation

About the role

Key responsibilities & impact

Working in close partnership with Sales and the wider Marketing organization, you will design how Ideals runs account-based marketing for our highest-value accounts
Deliver a robust ABM framework and playbooks
Help shape the regional plan and oversee how teams are running it
Design full-funnel, account-focused programs that combine digital, ABM, BDM plays, content, digital and high-impact in-person and virtual events
Drive ABM readiness into each team's deliverables so account programs launch effectively and land more consistently
Support account and contact-level dashboards, defining how success is measured

Requirements

What you’ll need

3+ years dedicated to ABM, within 5–6+ years across demand generation and/or field marketing in B2B SaaS
Deep understanding of how buying committees, deal cycles, and marketing's role change at that motion transition to enterprise
Built ICPs and comprehensive account plans: account selection frameworks, tiering logic, account research, stakeholder mapping, and entry/expansion plays
Full-funnel channel fluency across digital (LinkedIn, Meta, Google, programmatic display) and offline (premium hospitality, executive dinners, strategic gifting), and judgment on when each earns its place
Ran intent-driven, highly targeted digital programs: activating intent and engagement signals into personalized campaigns rather than broad audience buys
Genuine budget accountability: a dollars-in/dollars-out operator who decides when a cost-efficient tactic wins and when white-glove treatment is justified, backed by pipeline and revenue data
Deep cross-functional muscle with field sales: co-building account lists, event pipelines, and campaign plays; running joint account planning and holding both sides to shared targets
Partnered with Sales Enablement and Integrated Campaigns, Content and Product Marketing to arm Sales with ABM-driven plays, content, and talk tracks that convert engagement into meetings

Benefits

Comp & perks

Remote-first flexibility to shape your ideal workday
Home workplace budget
Co-working expense coverage
Individual IT budget for extra equipment
Top-tier tech and AI-powered tools
Access to Ideals Academy with numerous courses
Investment in external learning and development activities
Guidance in Personal Development Plan creation
Professional literature and subscriptions coverage
Support of your passion as a speaker or writer
Internal talent mobility opportunities
100% employer-paid health insurance for US employees with a 401(k) match program
Mental health activities reimbursement
Funding for sports competitions
20 business days of annual leave
Paid health-related time off
Budget for meetups with your local team
Generous internal referral program