Campaign Executive

Ideagen

LinkedIn Campaign Executive driving B2B leads through LinkedIn in EMEA, North America and APAC for Ideagen. Responsible for managing and optimizing advertising campaigns using data-driven insights.

Posted 6/30/2026full-timeNottingham • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build, launch and optimise LinkedIn advertising campaigns using Sponsored Content, Lead Gen Forms and account-based targeting
Manage campaign budgets, pacing and performance across multiple regions
Write and brief engaging B2B ad copy tailored to professional audiences
Develop and refine audience strategies using matched audiences, ABM lists and buyer-persona targeting
Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
Track and report on campaign performance, lead quality and contribution to pipeline

Requirements

What you’ll need

Hands-on experience running LinkedIn campaigns in a B2B, SaaS or technology environment
Strong working knowledge of LinkedIn Campaign Manager, Lead Gen Forms and audience targeting
Data-driven mindset with the ability to turn insights into clear optimisation actions
Strong understanding of B2B buyer journeys and LinkedIn's role across the funnel
Confident writing concise, compelling ad copy for professional audiences
Experience supporting lead generation and/or account-based marketing campaigns
Comfortable working with performance data (Excel/CRM/marketing automation tools)

Benefits

Comp & perks

Benefits at Ideagen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign ManagementA/B TestingAd CopywritingLead GenerationAccount-Based Marketing

Soft Skills

CollaborationCommunication