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Ideagen

LinkedIn Campaign Executive

Ideagen

LinkedIn Campaign Executive responsible for optimising paid LinkedIn activity across multiple regions. Delivering high-quality B2B leads and account engagement in a hands-on role.

Posted 6/25/2026full-timeNottingham • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Build, launch and optimise LinkedIn advertising campaigns using Sponsored Content, Lead Gen Forms and account‑based targeting
  • Manage campaign budgets, pacing and performance across multiple regions
  • Write and brief engaging B2B ad copy tailored to professional audiences
  • Develop and refine audience strategies using matched audiences, ABM lists and buyer‑persona targeting
  • Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
  • Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
  • Track and report on campaign performance, lead quality and contribution to pipeline

Requirements

What you’ll need
  • Hands‑on experience running LinkedIn campaigns in a B2B, SaaS or technology environment
  • Strong working knowledge of LinkedIn Campaign Manager, Lead Gen Forms and audience targeting
  • Data‑driven mindset with the ability to turn insights into clear optimisation actions
  • Strong understanding of B2B buyer journeys and LinkedIn's role across the funnel
  • Confident writing concise, compelling ad copy for professional audiences
  • Experience supporting lead generation and/or account‑based marketing campaigns
  • Comfortable working with performance data (Excel/CRM/marketing automation tools)
  • Nice to have: LinkedIn certifications, ABM experience, exposure to regulated industries or curiosity around using AI tools to improve campaign performance.

Benefits

Comp & perks
  • Benefits at Ideagen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
LinkedIn advertisingB2B ad copywritingA/B testingaudience targetinglead generationaccount-based marketingcampaign performance trackingdata analysisoptimisation strategiesbuyer persona targeting
Soft Skills
data-driven mindsetcollaborationcommunicationwriting skillsinsight generation
Certifications
LinkedIn certifications