Marketing Manager

Ideagen

Marketing Manager generating sales opportunities from marketing activities for Ideagen's SaaS portfolio. Leading campaign creation, website optimization, and paid media efforts.

Posted 5/12/2026full-timeNottingham • 🇬🇧 United KingdomMid-LevelSenior💰 £40,000 - £43,000 per yearWebsite

About the role

Key responsibilities & impact

Creating compelling marketing materials to drive lead generation activities
Taking ownership of campaign activity and reporting on success against KPIs
Supporting demand generation strategy and contributing ideas for new activity
Creating supporting go-to-market messaging and assets for sales enablement
Using digital channels to amplify content, including social (organic and paid), PPC, email, and other digital channels
Supporting pipeline growth by working closely with BDR and Sales across webinars, content marketing, website, paid ads, and email
Managing website content, landing pages, and forms to support campaigns
Understanding the competitive landscape, target audiences, personas, brand proposition, and key messages to develop materials that drive engagement and response

Requirements

What you’ll need

Self-sufficient, capable of creating and executing campaigns and reporting on results
Experience in B2B SaaS marketing and lead generation activities
Strong affinity for helping sales teams achieve revenue targets
Commercially-minded, with a focus on pipeline growth and key marketing metrics
Excellent written and verbal communication skills
Creative thinker, able to contribute new campaign ideas and refine ongoing activity
Analytical and able to make data-driven decisions to optimise results
Excellent team player, outgoing and proactive
Experience using Salesforce, Pardot, and HubSpot (or similar) preferable

Benefits

Comp & perks

Benefits at Ideagen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead generationcampaign managementcontent marketingdigital marketingPPCemail marketingsales enablementdata-driven decision makingKPI reportingwebsite management

Soft Skills

self-sufficientcreative thinkingexcellent communicationteam playeroutgoingproactiveanalyticalcommercially-mindedfocus on pipeline growthcontributing ideas