Demand Generation Manager
Ideagen
full-time
Posted on:
Location Type: Hybrid
Location: Sydney • Australia
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About the role
- Develop and execute multi-channel marketing campaigns to boost pipeline growth.
- Turn business goals into impactful campaign strategies.
- Partner with Sales for seamless lead handoff and follow-up.
- Optimize campaigns through A/B testing and performance insights.
- Manage marketing data and ensure accurate segmentation.
- Collaborate on content, paid ads, landing pages, and conversion paths.
- Localize global campaigns and manage events to enhance brand presence.
Requirements
- A degree in Marketing, Business, or a related field (or equivalent experience).
- Around 5 years of experience in demand generation or digital marketing, ideally in software or tech.
- Familiarity with Salesforce CRM and marketing automation tools to help manage campaigns.
- Comfortable analyzing campaign performance and sharing ideas for improvement.
- Experience running multi-channel campaigns (social, email, paid ads) and supporting events.
- A creative mindset and a proactive approach to solving challenges.
Benefits
- Benefits and Rewards
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel marketingcampaign strategiesA/B testingperformance analysissegmentationcontent marketingpaid advertisingevent managementdemand generationdigital marketing
Soft skills
creativityproactive problem solvingcollaborationcommunicationanalytical thinking