Field Marketing Specialist
IDC
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $90,000 per year
Job Level
Mid-LevelSenior
About the role
- Build and execute ABM and field marketing programs aligned to commercial and business goals.
- Launch digital and multi-channel campaigns, including paid media, email, chat, events, and content.
- Collaborate closely with digital, marketing operations, creative, and performance marketing teams to align campaign strategy, audience targeting, and execution across channels.
- Use 6sense, Salesforce, and marketing automation tools to activate programs and measure performance.
- Report on engagement, pipeline impact, and ROI; recommend optimizations.
- Stay informed on industry trends, best practices, and evolving ABM techniques to enhance IDC’s marketing strategy.
Requirements
- 3–5 years in B2B field marketing, demand generation, or ABM.
- Experience executing integrated digital campaigns.
- Hands on experience with 6sense required.
- Knowledge of Salesforce and marketing automation platforms preferred.
- Strong project management, collaboration, and communication skills.
- Data-driven approach with the ability to interpret and act on insights.
- Proven ability to plan, execute, and manage campaigns independently.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
- Bonuses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B field marketingdemand generationABMdigital campaignsproject managementdata analysis
Soft skills
collaborationcommunicationindependent management