User Acquisition Manager
ZEDGE
Senior Director of Publisher Development
ID5.io
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- The Role: We are looking for a Senior Director of Publisher Development to lead our US publisher acquisition and growth strategy. This is a senior, strategic individual contributor role with a clear progression path toward building and managing a small, high-performing team in the short to mid term. The person in this role will be responsible for securing strategic partnerships with leading publishers, with a strong emphasis on Tier 1 media owners, and ensuring they are fully onboarded, activated, and achieving long-term success with ID5 solutions.
- The Senior Director will also design and implement a scalable strategic account management framework that strengthens relationships, deepens adoption, and expands revenue opportunities.
- Success in this role will require a combination of commercial acumen, market insight, understanding of the current challenges and opportunities that media owners are facing and the ability to influence at the executive level.
- This is an opportunity to make a visible impact in a high-growth company that is shaping the future of identity in digital advertising.
- Key Responsibilities: - Identify, engage, and secure partnerships with Tier 1 publishers in the US, with a focus on both established and emerging formats including display, video, connected TV, audio, retail media, and gaming. - Oversee the full publisher lifecycle, from leading prospecting and pitching, to supporting during onboarding and technical integration, and collaborating to create long-term strategic growth opportunities. - Develop and implement a structured account management framework that drives publisher activation, ensures the achievement of agreed outcomes, and positions ID5 as a trusted long-term partner. - Act as a subject matter expert on identity, addressability, and privacy-first advertising, helping publishers navigate industry changes and capitalise on new monetisation opportunities. - Collaborate closely with product, marketing, solutions consulting, and legal teams to develop go-to-market strategies and value propositions for publishers. - Build senior-level relationships within publisher organisations to uncover new opportunities, negotiate complex commercial agreements, and secure long-term commitments. - Lay the groundwork for building and leading a small publisher development and account management team, establishing best practices, processes, and performance standards from the outset.
Requirements
- A minimum of 10 years of experience in adtech or digital media, with a track record of success in publisher development, business development, strategic partnerships or enterprise account management.
- Strong and current network of senior decision-makers within leading US publishers, ideally spanning across the web, mobile and CTV ecosystems.
- Proven ability to negotiate and close complex partnership deals and to manage strategic accounts that deliver measurable growth.
- Exceptional strategic thinker with the ability to see the bigger picture, identify the highest-value opportunities for both our partners and ID5, and translate that vision into clear, actionable plans while executing effectively at a tactical level.
- Demonstrated experience in designing and implementing account management frameworks that drive client satisfaction, account expansion and long-term engagement.
- Excellent communication skills with the ability to translate complex technical concepts into clear and commercially compelling narratives for senior stakeholders.
- A proactive, self-motivated approach with the ability to operate successfully in a fast-paced, high-growth environment.
- Experience in leading or the clear potential to lead a small, high-impact team in the near future.
- Based in the United States, preferably in the East Coast or Central time zones to align with client and internal team needs.
