Associate Product Marketing Manager – Animal Health

ICU Medical

Associate Product Manager driving marketing strategy and launches for animal health products at ICU Medical. Collaborating cross-functionally to enhance market presence and revenue growth.

Posted 4/16/2026full-timeRemote • California, Colorado, Connecticut, Maine, Montana, New York • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

The Associate Product Manager, Animal Health drives strategy, growth and market presence of ICU Medical’s animal and human health products, overseeing on-market portfolio management and supporting new product launches.
This individual is able to translate veterinary and animal care product features into clear, value-driven messaging for veterinary professionals, distributors, and animal health stakeholders.
The ideal candidate is a proactive, strategic thinker with strong analytical, communication, and collaboration skills, capable of balancing tactical execution with long-term strategy.

Requirements

What you’ll need

Develop and execute clinically accurate, strategically aligned marketing programs for the Animal Health portfolio.
Own market strategy for on-market products and lead end-to-end planning and execution of new product launches within the veterinary market.
Partner cross-functionally with Sales, Clinical, Supply Chain, and distribution to drive revenue growth across the animal and human portfolios within the veterinary market.
Execute product marketing initiatives across digital channels, customer-facing collateral, sales enablement tools, and sales training.
Lead convention and trade show messaging, content development, and execution.
Analyze veterinary market trends, competitive activity, and customer insights to drive differentiated positioning and competitive response strategies.
Conduct VOC and market research to inform actionable product strategy, positioning, and messaging.
Build and apply clinical expertise in the veterinary space while leading special projects as needed.

Benefits

Comp & perks

Must be at least 18 years of age.
Bachelor’s degree required.
2+ years in product marketing, product management, or veterinary experience required.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing programsproduct launchesmarket strategyproduct marketingdigital channelssales enablementmarket researchcompetitive analysisveterinary expertiseclinical expertise

Soft Skills

strategic thinkinganalytical skillscommunication skillscollaboration skillsproactive approachtactical executionlong-term strategy