Product Marketing Manager – Vascular Access
ICU Medical
full-time
Posted on:
Location Type: Remote
Location: Remote • New Jersey • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and implement comprehensive marketing plan to increase brand awareness and capture market share for Vascular Access in the U.S. market.
- Serve as the primary product expert and function as a knowledge resource for customers, sales, R&D, product engineering, Supply Chain, Marketing Operations, and Customer Service personnel.
- Conduct market research to identify customer needs, product gaps and market trends.
- Coordinate product design, development and release process for Vascular Access products and influence the product development road map.
- Collaborate with the sales team to develop and execute sales and marketing campaigns.
- Create compelling marketing collateral, including brochures, sales presentations, product catalogs, and website content.
- Work closely with Marketing Communications team to develop and execute online marketing initiatives.
- Establish relationships with key opinion leaders and industry associations to drive thought leadership and advocacy for Vascular Access.
- Collaborate with external partners for supply and/or commercial partnership.
- Monitor and analyze market trends, competitor activities, and customer feedback.
- Manage marketing budgets, track key performance indicators, and prepare regular reports on marketing campaign effectiveness.
Requirements
- Must be at least 18 years of age.
- Bachelor’s degree in business/clinical/technical field is required. MBA preferred
- Minimum 4 years of work experience in the medical device or healthcare industry, preferably in clinical, marketing, engineering or sales roles.
- Experience in Vascular Access is preferred.
Benefits
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Hard skills
marketing plan developmentmarket researchproduct designproduct developmentsales campaign executionmarketing collateral creationonline marketing initiativesbudget managementkey performance indicators trackingreport preparation
Soft skills
collaborationcommunicationrelationship buildinganalytical thinkingcustomer serviceinfluenceleadershipadvocacyproblem-solvingcreativity
Certifications
Bachelor's degreeMBA