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Patient Recruitment Digital Media Buyer
ICON plcDigital Media Buyer at ICON, focusing on patient recruitment through digital campaigns across platforms. Collaborating with design and marketing teams to optimize advertising for clinical trials.
About the role
Key responsibilities & impact- Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels
- Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)
- Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
- Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
- Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
- Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
- Liaise with media agencies and external vendors to support patient recruitment initiatives
Requirements
What you’ll need- 3-5+ years digital campaign set up & management experience
- Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
- Experience in clinical trials and drug development space (preferred)
- Strong written and verbal communication skills
- Experience with Microsoft Office Suite, specifically with PowerPoint
- Bachelor's degree
Benefits
Comp & perks- Competitive base salary and performance related incentives
- Health and wellbeing programmes including medical, dental, and vision coverage where applicable
- Retirement and pension plans
- Life assurance and disability coverage
- Employee assistance programmes and wellbeing resources
- Learning and development opportunities through structured training and career pathways
ATS Keywords
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Hard Skills & Tools
digital campaign managementadvertising performance optimizationreporting and analysismaterials developmentstatic adsshort-form video productionGoogle AdsMeta advertisingTikTok advertisingYouTube advertising
Soft Skills
strong written communicationstrong verbal communicationstrategic inputcollaborationliaison skills