Senior Director, Global Demand Generation

iCert Global

Senior Director of Global Demand Generation at Icertis leading integrated campaigns. Driving pipeline and revenue growth through strategic alignment of marketing and sales.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $228,000 - $263,000 per yearWebsite

About the role

Key responsibilities & impact

Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase.
Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence
Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams.
Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders.
Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans.
Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform.
Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization.
Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach.
Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts.
Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries.
Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration.
Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies.
Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools.
Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays.
Support late stage deal progression with targeted content, insights, and engagement strategies.
Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI.
Build a data driven experimentation model to optimize campaign performance across channels and segments.
Manage global budget allocations and ensure efficient investment across programs, partners, and tactics.

Requirements

What you’ll need

10+ years of B2B marketing experience, including 5+ years leading global demand generation functions.
5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions.
Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets.
Expertise developing early stage campaigns that uncover pain points and build interest in solution categories.
Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration).
Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement.
Strong understanding of Sales Development operations, outbound strategies, and Sales enablement.
Proficiency with Marketo, Salesforce, and analytics/BI tools.
Strong analytical mindset with evidence of data driven decision making.
Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams.
Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution.

Benefits

Comp & perks

Robust medical (physical & mental vision and dental benefits
Employee assistance program (EAP)
Equity (RSUs) and shared ownership in the company
Generous 401K match
Flexible work environment
Paid maternity and paternity leave
Generous holiday and PTO program
CaaS (coaching as a service)
Annual personal development allowance
7 Days for Humanity – 7 paid volunteer days annually
Global and regional DEIB steering committees, employee resource groups (ERGs)
Global DEIB training programs and guest speakers throughout the year

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B Marketing ExperienceABM LeadershipCampaign DevelopmentSales Development OperationsPipeline ContributionRevenue GenerationAnalytical SkillsPersonalization StrategiesContent StrategyDigital Marketing

Soft Skills

LeadershipCommunicationCollaborationCoachingAccountability