Vice President, Marketing
iBusiness Funding
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Define and execute an integrated marketing strategy spanning performance marketing, enterprise demand generation, product marketing alignment, brand, and partner marketing
- Drive measurable revenue impact through ROI-focused growth initiatives, including paid media, lifecycle marketing, funnel optimization, and conversion strategy
- Lead enterprise demand generation and account-based marketing (ABM) programs aligned with complex sales cycles and multi-stakeholder buying groups
- Partner closely with Product and Product Marketing to ensure clear positioning and messaging for AI-enabled, platform-based products
- Translate product innovation and technical capabilities into compelling market narratives that resonate with small business, enterprise, and partner audiences
- Oversee brand strategy, messaging, and thought leadership to strengthen market credibility and category leadership
- Define strategy for industry publications, analyst engagement, conferences, panels, and executive speaking opportunities
- Partner with PR and communications teams to amplify product innovation, customer success, and market perspective
- Collaborate with Sales leadership on go-to-market execution, pipeline strategy, and revenue alignment
- Support partner marketing initiatives that drive platform adoption and ecosystem growth
- Establish and monitor performance metrics across the full funnel, including pipeline contribution, conversion rates, CAC, and ROI
- Leverage data, analytics, and experimentation to continuously optimize marketing effectiveness and investment allocation
- Ensure consistent messaging and positioning across campaigns, content, website, partner materials, and customer communications
- Stay deeply informed on market trends, competitive dynamics, customer needs, and emerging technology to inform strategy and innovation
Requirements
- 10+ years of progressive marketing experience within high-growth SaaS, fintech, or enterprise technology companies
- Proven track record driving both performance marketing and enterprise demand generation at scale
- Experience marketing complex, platform-based or AI-enabled products to small business, enterprise, and partner audiences
- Strong understanding of full-funnel growth metrics, including pipeline contribution, CAC, LTV, conversion optimization, and ROI
- Demonstrated success partnering closely with Sales leadership on enterprise go-to-market strategy, forecasting, and revenue alignment
- Fintech, Lendtech, or financial services technology experience strongly preferred, particularly in data-driven, regulated, or workflow-intensive environments
- Experience positioning products that support business operations, financial workflows, analytics, or decision-making
- Deep familiarity with modern marketing technology stacks, automation platforms, attribution models, and analytics tools
- Strong analytical mindset with the ability to translate data into actionable strategy and executive-level insights
- Experience shaping thought leadership, industry presence, and executive visibility across conferences, publications, and market forums
- Ability to operate at both strategic and executional levels in a fast-paced, evolving organization
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingenterprise demand generationaccount-based marketingconversion optimizationpipeline contributioncustomer acquisition costlifetime valuedata analyticsmarketing strategyROI-focused growth initiatives
Soft Skills
leadershipcollaborationanalytical mindsetcommunicationstrategic thinkingexecutional abilitythought leadershipmarket awarenessrelationship buildingadaptability