iara.

Senior Social Media Strategist, Freelance

iara.

contract

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Location Type: Hybrid

Location: ParisFrance

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Job Level

About the role

  • Reporting directly to the co‑founders, you will have full ownership of the brand's social media strategy (TikTok, Instagram, UGC, creators, content…)
  • Define an overarching strategy (acquisition, conversion, brand)
  • Build a strong, coherent and distinctive editorial line
  • Devise formats that will help audiences love and understand iara (posts, videos, live streams, mini‑series…)
  • Coordinate content production with our creators and partners
  • Oversee editorial calendars, product launches and campaigns
  • Drive organic growth with a strong performance focus
  • Identify opportunities (trends, influencers, collaborations) to amplify our brand awareness

Requirements

  • 5+ years of experience in social media / content / brand within a startup, a DTC brand, or a high‑exposure agency
  • You have previously grown a brand on Instagram and TikTok (organic and/or paid)
  • You understand the objectives of performance, awareness and conversion
  • You're as comfortable with storytelling as you are with KPIs
  • You have a strategic mindset but are not afraid to be hands‑on
  • You know how to brief, manage and coordinate a team of creators and freelancers
  • Bonus if you have experience in beauty, women's products, or mobile apps
Benefits
  • Remote work possible
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent productioneditorial calendarsperformance metricsstorytellingKPI managementbrand awarenessorganic growthcontent formatscollaboration
Soft Skills
strategic mindsethands-on approachteam managementcoordinationcreativitycommunicationadaptabilityproblem-solvingleadershipcollaboration