Marketing

• Develop and implement a comprehensive Program strategy with specific campaigns targeting focus markets and target audiences (Strategy & Planning, 25-30%)
• Develop scalable programs that build brand awareness and establish thought leadership in existing and new markets (Campaigns & Programs, 50%)
• Produce campaigns that resonate with target audiences and foster engagement across various channels
• Work closely with marketing, sales, and product teams to ensure campaign alignment with business objectives and sales targets
• Track campaign performance, analyze data, and make data-driven decisions to optimize strategy and improve engagement and conversion rates (Performance Analysis, 20-25%)
• Own and deliver go-to-market programs (including campaign-in-a-box) supporting sales in new go-to-market initiatives
• Run top-of-funnel awareness campaigns to position the brand and gain competitive advantage
• Translate product roadmap features and releases into campaign, launch plans and customer-facing narratives
• Run pipeline-building and demand-generating campaigns for net new and existing customers across the funnel
• Maintain ongoing nurture programs to build and foster customer relationships
• Ensure campaigns are scalable across social media, paid digital media platforms, and drive traffic to the company website

Senior Marketing Manager – Campaigns and Programs

Marketing Coördinator

Stagiaire Marketing Communicatie

Media Buyer

Marketing Activation Manager

Marketing Intern