Marketing Director
QAD
Cloud
Senior Marketing Manager – Campaigns and Programs
i3D.net
full-time
Posted on:
Origin: • 🇳🇱 Netherlands
Visit company websiteJob Level
Senior
Tech Stack
CloudGo
About the role
- Develop and implement a comprehensive Program strategy with specific campaigns targeting focus markets and target audiences (Strategy & Planning, 25-30%)
- Develop scalable programs that build brand awareness and establish thought leadership in existing and new markets (Campaigns & Programs, 50%)
- Produce campaigns that resonate with target audiences and foster engagement across various channels
- Work closely with marketing, sales, and product teams to ensure campaign alignment with business objectives and sales targets
- Track campaign performance, analyze data, and make data-driven decisions to optimize strategy and improve engagement and conversion rates (Performance Analysis, 20-25%)
- Own and deliver go-to-market programs (including campaign-in-a-box) supporting sales in new go-to-market initiatives
- Run top-of-funnel awareness campaigns to position the brand and gain competitive advantage
- Translate product roadmap features and releases into campaign, launch plans and customer-facing narratives
- Run pipeline-building and demand-generating campaigns for net new and existing customers across the funnel
- Maintain ongoing nurture programs to build and foster customer relationships
- Ensure campaigns are scalable across social media, paid digital media platforms, and drive traffic to the company website
Requirements
- 10+ years of experience in global B2B Marketing running multichannel campaigns
- Extensive experience marketing solutions for SaaS vendors or global systems integrators, and direct-to-enterprise customers
- Proven track-record of creating and driving scalable go-to-market programs, top-of-funnel awareness campaigns, and mid-funnel demand generation campaigns
- Knowledge of tools such as Google Ads, Facebook Ads Manager, and marketing automation platforms
- Proficiency in data analysis and reporting using Google Analytics, CRM platforms, and other digital marketing tools
- Team player, fluent in English, with strong collaboration and communication skills
- Strong stakeholder management skills
- Ability to thrive in fast-paced, dynamic (Agile) environments and adapt quickly
- Strategic thinker with hands-on execution capabilities
- Strong interest in and understanding of infrastructure, cloud, or networking across industries such as Gaming, Media & Streaming
- Onsite/hybrid: able to work at least 3 days per week in the Rotterdam office
- Dutch is helpful but not required
- Application form asks if currently residing in the Netherlands and if you have a valid EU work permit (candidates expected to answer)
