Çiçeksepeti

Growth Marketing

• Build, track and optimize email, push, sms and in-app campaign pop-ups
• Build out customer segmentation to send personalized targeted communications to the right users at the right time
• Own your area of expertise and meet key KPIs by performing A/B tests, creating targeted segmentation, and using personalized content
• Deliver customer lifecycle projects from start to finish, providing actionable data insights to stakeholders with key takeaways and recommendations
• Provide consistency of all customer behaviour touchpoints
• Make sure customer data is tracked properly across platforms and provide single view of the customer
• Utilize customer data through marketing automation and product analytics tools
• Analyze data from multiple sources to drive optimization and improvement of targeting, segmentation and personalization
• Support team in building comprehensive reports and dashboards of all relevant KPIs to track and improve performance
• Understand the business needs, provide insightful analysis for key business stakeholders

Growth Specialist – Senior