Partner Marketing Manager

Hyperproof

Partner Marketing Manager driving strategic marketing initiatives for an expanding partner community. Collaborating with various partners in B2B SaaS to enhance market reach and pipeline generation.

Posted 6/12/2026full-timeRemote • California, New York, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $92,000 - $145,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Drive demand for net-new partners across resellers, MSSPs, auditors, and GSIs, creating collateral and programs such as pitch decks, partner webinars, and email marketing.
Leverage Hyperproof’s broader marketing campaigns and demand gen programs to specifically drive growth in new partnerships.
Support our partner GTM organization in 1:1 and ABM efforts aimed to acquire target partner organizations.
Create and maintain high-impact partner enablement programs, including enablement decks, webinars, and newsletters to accelerate time-to-value for new partners.
Collaborate with and support other internal partner programs designed to drive partner adoption, including partner training, partner portals, certification programs, and partner communities or advisory boards.
Collaborate directly with partners to build and execute integrated campaigns designed to acquire mutual logos, generate pipeline, and upsell existing customer bases.
Create co-branded collateral, templates, and scalable campaign kits designed to help partners self-serve.
Co-host webinars and in-person events to support partner-led ABM outreach, and drive strategy for field programs such as executive dinners and event sponsorships.
Coordinate joint PR, customer success stories, media announcements, and social amplification to spotlight strategic alliances and market milestones.
Ensure partners are onboarded efficiently, actively engaged, and showing high utilization rates of co-marketing campaigns and programs.
Establish seamless communication and operational alignment between the Marketing team and the Partner GTM organization.

Requirements

What you’ll need

5+ years of marketing experience, with at least 2 years dedicated specifically to channel, alliance, or partner marketing within a B2B SaaS environment (experience working with compliance, risk, or cybersecurity ecosystems is a plus).
Prior experience working with diverse partner types, particularly resellers, MSSPs, GSIs, and/or auditors.
Proven track record as a self-starter who is comfortable setting strategy in new environments, possesses a strong bias for action, and balances strategic program design with a hands-on approach to execution.
Exceptional relationship management skills with an ability to influence and collaborate across external partner teams and internal organizations (marketing, sales, product, operations).
Education preferred: Bachelor’s degree in Marketing, Business, or related field
Note: you must be currently authorized to work in the United States on a full-time basis.

Benefits

Comp & perks

Annual compensation reviews + equity
Unlimited PTO: strongly encouraged to unplug and recharge
Health: coverage for medical, dental, and vision - employee and dependents
401K, which vests immediately, complete with a 4% company match
12 weeks of Parental leave and 1 year free diapers and wipes with Honest
Annual company in-person events and quarterly in-person connects
$500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
$100 quarterly paid wellness stipend
Pet insurance discount
Slack channel notifications turn off after 5 pm based on your time zone
Two Hypercharge weeks of rest where we close company-wide (July & Dec)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

partner marketingdemand generationcollateral creationcampaign managementpartner enablementABM (Account-Based Marketing)email marketingwebinar hostingB2B SaaSstrategy development

Soft Skills

relationship managementinfluencecollaborationself-starterstrategic thinkinghands-on executioncommunicationorganizational alignmentproblem-solvingbias for action