Product Marketing Lead
Hyperion Development, LLC
full-time
Posted on:
Location Type: Hybrid
Location: Cape Town • 🇿🇦 South Africa
Visit company websiteJob Level
Senior
About the role
- Lead and grow the Product Marketing function by hiring, mentoring, and providing direct line management to Product Marketing Specialists.
- Ensure Product Marketing Specialists are equipped with deep customer insights to create effective positioning strategies and develop compelling messaging for all product launches.
- Establish Detailed Documentation: Manage the visual style guides, the copy guidelines and restrictions, and serve as the primary resource for the team to ensure adherence to these standards.
- Along with the Head of Brand & Product Marketing, help define the core marketing strategy and oversee its execution to improve the positioning of HyperionDev and/or partner products in local and international markets.
- Manage the end-to-end development and execution of cross-channel campaigns for product and partner launches.
- Help lead the development and execution of go-to-market plans for new product launches and feature releases, ensuring all internal and external stakeholders are aligned.
- Define and implement lifecycle marketing strategies to engage customers at different stages of their journey and maximise customer retention and loyalty.
- Conduct regular analysis of competitor products and strategies to inform product development and marketing decisions.
- Act as the primary evangelist for our full solutions set and monitor the performance of solutions to educate key stakeholders.
- Partner closely with internal creative and studio teams to bring campaigns from concept through execution across all relevant channels.
- Oversee the team's creation of detailed personas by brand or product and ensure a deep understanding of the markets we serve.
- Drive the development of product positioning and messaging leveraging performance data, customer research, and competitor intelligence.
- Work collaboratively with a wide range of internal and external stakeholders to ensure cohesive product messaging and campaign delivery.
- Efficiently support Production/Operations within Marketing as it relates to QC or QA of branded collateral.
- Provide the sales team with the necessary product knowledge, sales tools, and training to effectively sell our products.
- Support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness.
Requirements
- A Diploma in Business, Marketing or Communications field.
- 4+ years of progressive marketing experience in a high-growth, digital consumer-marketing space.
- 1+ years of direct line management, mentorship, or team leadership experience.
- 2+ years of project management experience, managing projects relating to large-scale consumer marketing, preferred with at least a national scope.
- 2+ years of experience marketing education-related products.
- Deep understanding of digital marketing and marketing funnels.
- Experience working in a marketing team with diverse skill sets.
- Experience working with clients and partners towards creative alignment.
- Experience with the management of suppliers and 3rd party agencies.
- A self‐starter who thrives in a fast‐paced environment.
- Thorough understanding of various online and offline marketing funnels.
- Excellent written and verbal communication skills.
- Detailed understanding of Social Media marketing, Comms, and PR.
- Degree in Marketing or Communications.
- 6+ years of progressive marketing experience in a high-growth consumer-marketing space.
- 3+ years of direct line management or P&L/Strategic Initiative ownership.
- 3+ years of project management experience, managing projects relating to large-scale consumer marketing at an international level.
- 3+ years of experience marketing education-related products.
- An understanding of the software development space.
- Experience with content calendars and scheduling tools.
- Experience with project management tools like Asana, Basecamp or Trello.
- Experience in leading or managing sprints involving marketers and developers.
- Management of external suppliers and freelancers.
- Detailed knowledge of Website/Data Analysis.
- Detailed reporting on key website and social media metrics, including Google Ads, Meta Ads and the like.
- Experience in developing and executing go-to-market strategies.
- Strong analytical skills to interpret data and make informed decisions.
- Ability to create compelling sales enablement materials and product content.
Benefits
- Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
- Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
- Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.
- Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingproject managementmarketing funnelsproduct positioningcustomer insightsgo-to-market strategieswebsite analysissocial media marketingcontent performance analysissales enablement materials
Soft skills
team leadershipmentorshipcommunication skillsanalytical skillscollaborationself-startercreativitystrategic thinkingcustomer engagementstakeholder management
Certifications
Diploma in BusinessDiploma in MarketingDegree in MarketingDegree in Communications