Director, Segment Marketing
Fidelity Investments
Marketing Manager
hyperexponential
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $136,000 per year
Job Level
Mid-LevelSenior
About the role
- Build and run ABM campaigns that put hx in front of the right accounts at the right time
- Own the US events strategy, from conferences to customer dinners, and make them standout experiences
- Partner with Sales so every program connects directly to pipeline and revenue
- Create and host experiences that strengthen relationships with customers and prospects, online and offline
- Drive promotion, attendance, and follow-up so events turn into opportunities, not just busy calendars
- Track performance, learn quickly, and optimize
- Owner of event-driven marketing and regional demand generation in the US; own the calendar and design campaigns that engage prospects and nurture customers
Requirements
- Background delivering integrated event and field programs that influence pipeline and revenue and/or building ABM campaigns to drive account engagement
- Worked shoulder-to-shoulder with Sales to co-create programs and deliver results
- Negotiated with partners and vendors to get more out of every dollar spent
- Comfortable being in the office 2 - 3 days per week
- Do not require visa sponsorship (employer currently does not have the ability to support visa sponsorship)
- Understanding of AI and how you currently use or would like to use AI in daily work (application question)
