
Digital Marketing Specialist
Hypercore
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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About the role
- Planning and executing campaigns across LinkedIn, email, paid channels, and our website
- Owning the website experience and optimizing for SEO and conversion
- Producing content that drives pipeline: landing pages, ads, short-form content
- Analyzing performance data and adjusting tactics based on insights
- Collaborating closely with sales to drive and measure pipeline impact
Requirements
- 1-2 years of B2B SaaS growth / demand generation / performance marketing experience (fintech or financial services is a plus)
- Proven experience managing paid acquisition campaigns, hands on, includin LinkedIn and Google
- Strong understanding of SEO, conversion optimization, and growth loops
- Hands-on experience with marketing tools (HubSpot, Google Analytics, Webflow etc.)
- Ability to create marketing assets (ads, landing pages, campaign content)
- Familiarity with AI tools and comfort integrating them into workflows
- Strong analytical mindset with a bias for experimentation
- Ability to execute quickly, juggle multiple projects, and thrive in a fast-paced environment
Benefits
- Dynamic, collaborative startup environment backed by top-tier investors
- High ownership and meaningful responsibility
- Significant growth opportunities as we scale
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaSdemand generationperformance marketingSEOconversion optimizationpaid acquisition campaignsmarketing assets creationdata analysisgrowth loopsAI tools integration
Soft Skills
analytical mindsetexperimentationproject managementadaptabilitycollaborationcommunicationtime managementproblem-solvingcreativityexecution