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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing demand generation strategies that align with revenue and growth objectives, utilizing digital marketing, automation tools, and data-driven decision making to optimize performance and conversion rates.
Highest-signal resume keywords
Demand Generation StrategyB2B Marketing ExperienceMarketing AutomationCampaign MarketingStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationRevenue MarketingDigital MarketingAnalyticsPipeline ManagementKPI EstablishmentData-Driven Decision MakingABMPerformance OptimizationCampaign Execution
Soft Skills
CommunicationProject ManagementAnalytical SkillsCoachingMentoring
Tools & Technologies
CRMAI-Enabled ToolsMarketing Automation ToolsDigital CampaignsWebinars
Industry Keywords
B2BPipeline GenerationSales AlignmentMarket SegmentsGrowth Objectives
About the role
Key responsibilities & impact- Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives
- Own demand strategy for assigned regions, industries, or market segments
- Build quarterly and annual pipeline generation plans and identify risks and opportunities
- Monitor pipeline health and recommend actions to improve performance and conversion rates
- Design and execute integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions
- Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks
- Leverage AI-enabled tools and automation to improve efficiency, scale, and performance
- Activate marketing tactics across the buyer journey to generate and accelerate opportunities
- Partner with Sales, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities
- Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews
- Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web Campaigns, and Corporate Marketing teams
- Establish KPIs and reporting frameworks; drive optimization through testing, experimentation, and data-driven decision making
- Present performance insights and recommendations to sales and marketing leadership
- Serve as a trusted advisor and thought leader on demand generation issues, trends, and best practices
- Contribute to department growth and quality through knowledge sharing and coaching
- Mentor, coach, train, and provide feedback to team members
Requirements
What you’ll need- Bachelor's degree or equivalent experience
- Five or more years of B2B marketing experience
- Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
- Proven success partnering with Sales to achieve pipeline and revenue goals
- Experience using marketing automation, CRM, analytics, and digital marketing technologies
- Strong communication, project management, analytical, and stakeholder management skills
- Experience leveraging AI and automation tools to improve marketing effectiveness preferred
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Hyland Website LinkedIn All Job Openings 1001 - 5000 employees 🤝 B2B ☁️ SaaS 🏢 Enterprise B2B
- SaaS
- Enterprise Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members. Lead Demand Generation Manager Job not on LinkedIn 🔥 1 minute ago 🇺🇸 United States – Remote 💵 $132.3k - $148.6k / year ⏰ Full Time 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor 👻 Ghost score 0% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives
- Own demand strategy for assigned regions, industries, or market segments
- Build quarterly and annual pipeline generation plans and identify risks and opportunities
- Monitor pipeline health and recommend actions to improve performance and conversion rates
- Design and execute integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions
- Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks
- Leverage AI-enabled tools and automation to improve efficiency, scale, and performance
- Activate marketing tactics across the buyer journey to generate and accelerate opportunities
- Partner with Sales, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities
- Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews
- Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web Campaigns, and Corporate Marketing teams
- Establish KPIs and reporting frameworks; drive optimization through testing, experimentation, and data-driven decision making
- Present performance insights and recommendations to sales and marketing leadership
- Serve as a trusted advisor and thought leader on demand generation issues, trends, and best practices
- Contribute to department growth and quality through knowledge sharing and coaching
- Mentor, coach, train, and provide feedback to team members 🎯 Requirements
- Bachelor's degree or equivalent experience
- Five or more years of B2B marketing experience
- Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
- Proven success partnering with Sales to achieve pipeline and revenue goals
- Experience using marketing automation, CRM, analytics, and digital marketing technologies
- Strong communication, project management, analytical, and stakeholder management skills
- Experience leveraging AI and automation tools to improve marketing effectiveness preferred Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Team Lead, Paid Social 🔥 6 hours ago Seer Interactive 51 - 200 💼 Consulting 🤝 B2B 📣 Marketing Website LinkedIn All Job Openings Senior Paid Social Lead driving full-funnel, tested advertising strategies across major social platforms at Seer Interactive, a digital marketing consultancy. Leading Paid Social teams, client accounts, AI transformation, and thought leadership. 🇺🇸 United States – Remote 💵 $105k - $125k / year ⏰ Full Time 🟠 Senior 📈 Performance Marketing Paid Ads Specialist – Google, Meta 🔥 16 hours ago NoGigiddy 11 - 50 👥 B2C 🏪 Marketplace 🎯 Recruiter Website LinkedIn All Job Openings Paid Ads Specialist managing Google and Meta campaigns for NoGigiddy, a platform connecting gig workers with earning opportunities. Optimizing tracking, audiences, creative, and performance metrics. 🇺🇸 United States – Remote 💵 $20 - $30 / hour ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Ads Specialist – Google, Meta 🔥 16 hours ago NoGigiddy 11 - 50 👥 B2C 🏪 Marketplace 🎯 Recruiter Website LinkedIn All Job Openings Paid Ads Specialist managing Google and Meta campaigns for NoGigiddy, a digital earning platform. Optimizing tracking, audiences, creative tests, and performance metrics. 🇺🇸 United States – Remote 💵 $20 - $30 / hour ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Ads Specialist – Google, Meta 🔥 16 hours ago NoGigiddy 11 - 50 👥 B2C 🏪 Marketplace 🎯 Recruiter Website LinkedIn All Job Openings Paid Ads Specialist managing Google and Meta campaigns for NoGigiddy, a platform connecting gig workers with earning opportunities. Optimizing tracking, audiences, creative, and conversion performance. 🇺🇸 United States – Remote 💵 $20 - $30 / hour ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Ads Specialist – Google, Meta 🔥 16 hours ago NoGigiddy 11 - 50 👥 B2C 🏪 Marketplace 🎯 Recruiter Website LinkedIn All Job Openings Paid Ads Specialist managing Google and Meta campaigns for NoGigiddy’s gig-worker platform. Optimizing tracking, audiences, creatives, and ROAS to drive qualified traffic and conversions. 🇺🇸 United States – Remote 💵 $20 - $30 / hour ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Remote jobs Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass Resume Review AI Apply Copilot OpenClaw job finder API docs Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs