Marketing Demand Management Specialist
Hyland
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $101,600 - $152,400 per year
About the role
- Leverage unified view of pipeline volume velocity conversion and quality by source (MKTG/SDR/Sales/Partner) stage solution segment and vertical / geo and provide insights and actions.
- Publish a Pipeline Health Diagnostic POV: leakage points days-in-stage and coverage risk by source × stage.
- Track pipeline program performance weekly; analyze conversion rates engagement signals and pipeline creation.
- Own a single trusted pipeline & progression narrative that reconciles all sources; present insights risks and the next steps.
- Manage recurring operational pipeline review meetings covering pipeline status with SDR Sales Leadership and marketing leadership to review current state and idea on needs and recommendations.
- Create and manage the Demand Program calendar of blitzes and campaigns across sales digital sales and SDRs partner.
- Stand up remediation workstreams with owners to ensure successfully delivery of programs and results.
- Track due dates to closure in a completion dashboard.
- Orchestrate execution of Sales plays including cadences and programs across solution marketing Program Marketing Field Marketing SDR leadership Digital PMM and RevOps.
- Partner closely with Field Marketing to localize plays content and programs for geos/segments.
- Coordinate with Field Marketing and Programs teams to ensure account selection and audience targeting match program objectives.
- Operate as a trusted advisor to potential customers; develop and maintain strategic working relationships
- Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends
- Mentor coach train and provide feedback to other team members; provide feedback to leadership on abilities of team
- Ensure alignment between marketing and SDR team on offer strategy (e.g. demo assessment workshop content guides events).
- Own the intake prioritization and scoping of new strategic demand initiatives and calendar appropriately.
- Recommend optimizations to plays content cadence steps segmentation and routing.
- Leverage go-to-market sales plays informed by market insights product strategy vertical relevance and competitive positioning.
- Coordinate sales plays call blitzes aligned to priorities across SDRs and Sales teams.
- Translate marketing themes into actionable sales engagement cadences inbound/outbound triggers and persona-ready messaging working with Cadence build team.
- Deliver sales-aligned sales engagement cadences (via Salesloft) aligned to each program.
- Design and implement playbooks for pipeline acceleration especially for Stage 1-Stage 4 opportunities.
- Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy
Requirements
- Bachelor's degree or equivalent experience
- 10+ years enterprise B2B SaaS across Demand/RevOps/SDR
- Proven leadership building cross-functional programs that scale across enterprise and global markets.
- Strong operational mindset with experience in CRM MAP intent platforms routing engines and sales engagement tools.
- Proven record influencing without authority; crisp leadership narratives that turn data into shipped fixes.
- Excellent communicator with experience influencing senior stakeholders across Sales SDR Product RevOps and Marketing.
- Ability to convert data and insights into orchestrated actions plays and measurable outcomes.
- Ability to provide guidance and support to developing team members
- Deep understanding of buyer journeys pipeline stages ABM and opportunity management in complex B2B environments.
- Expert in funnel diagnostics cohort/velocity analysis attribution reconciliation.
- Hands-on with Salesforce Marketo Salesloft ABM/intent PRM/partner objects and BI.
- Up to 30% travel time required
Benefits
- Eligible for benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
pipeline analysisfunnel diagnosticscohort analysisvelocity analysisattribution reconciliationsales engagement cadencesplaybook designdata insights conversionprogram managementdemand generation
Soft Skills
leadershipcommunicationinfluencingmentoringcoachingstrategic thinkingcollaborationproblem-solvinginnovationrelationship building
Certifications
Bachelor's degree