Hyland

Sales Engagement Cadence Specialist

Hyland

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $72,000 - $90,000 per year

Job Level

Mid-LevelSenior

Tech Stack

LinuxUnix

About the role

  • Own and operate the Cadence Factory – Center of Excellence (CF-CoE) establishing standards for structure, naming, tagging, compliance, and lifecycle management.
  • Maintain a centralized cadence library with full version control, ownership assignments, and governance to prevent duplicate or rogue cadences.
  • Run recurring governance and audit processes with SDR leadership and Marketing to review performance, retire outdated assets, and ensure consistent adoption.
  • Manage the full intake, approval, QA, and launch workflow for all cadence requests while ensuring global compliance (CAN-SPAM, GDPR, CASL, DNC opt-out rules).
  • Translate GTM priorities, sales plays, and marketing campaigns into scalable Salesloft-ready cadences aligned to personas, segments, lifecycle stages, and key initiatives.
  • Develop cadences with clear targeting, value messaging, CTAs, personalization rules, and testing plans collaborating closely with Marketing partners to ensure accuracy.
  • Own the QA process including links, sender profiles, merge fields, routing logic, and compliance validation for all cadence releases.
  • Drive adoption and gather feedback by partnering with SDR Managers and Enablement to deliver training, onboarding support, and best-practice reinforcement.
  • Align cross-functionally with Marketing Ops and Product/ Solutions teams to ensure routing accuracy, up-to-date messaging, and proper attribution.
  • Develop and maintain analytics dashboards to track cadence usage, engagement, meetings booked, and pipeline impact.
  • Define performance metrics and lead monthly and quarterly reviews to highlight insights, optimization opportunities, and required updates.
  • Lead ongoing optimization cycles including message refreshes, CTA improvements, sequence structure adjustments, and timing refinements.
  • Create and manage A/B testing programs across messaging channels, steps, and timing to drive continuous improvement.
  • Analyze engagement and conversion trends to identify opportunities for improved personalization, automation, and multi-channel engagement.
  • Create enablement materials and deliver training and communication for new cadence launches, process changes, and best practices—maintaining all documentation and playbooks for scale.
  • Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy.

Requirements

  • Bachelors Degree
  • 3+ years of experience with Salesloft, Outreach, or similar sales engagement platforms.
  • Experience in Sales Operations, Revenue Operations, Sales Enablement, or SDR leadership.
  • Experience with Salesforce, HubSpot, Marketo, or related GTM technologies.
  • Microsoft Windows and Office proficient
  • Good oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
  • Good organizational, multi-tasking, and time management skills
  • Good collaboration skills applied successfully within team as well as with other areas
  • Good Microsoft Excel skills
  • Excellent writing, editing, and messaging skills.
  • Good facilitation and project management skill
  • Good interpersonal skills; able to maintain solid rapport with team members as well as maintain professionalism with those outside of department
  • Good data gathering, interviewing, and analytical/problem solving skills
  • Good critical thinking and problem solving skills
  • Strong analytical skills with experience interpreting performance data.
  • Familiarity with persona-based messaging and product marketing workflows.
  • Ability to use original thinking to translate goals into the implementation of new ideas and design solutions
  • Self-motivated with the ability to manage projects to completion with oversight
  • Able to thrive in a fast paced deadline driven environment
  • Good attention to detail
  • Demonstrated ability to influence, motivate, and mobilize team members and business partners
  • Good ability to develop and use engaging, informative, and compelling presentation methodologies
  • Good ability to handle sensitive information with discretion and tact
  • Good ability to establish rapport and gain the trust of others; effective at gaining consensus
  • Ability to work independently and in a team environment
  • Ability to manage multiple stakeholders and balance competing priorities.
  • Good knowledge of systems administration
  • Good knowledge of operating systems such as or
  • Good knowledge of Linux Operating systems
  • Good knowledge of Microsoft Operating systems and products
  • Good knowledge of Unix Operating systems
  • Native fluency in the foreign language (written/spoken)
  • Strong understanding of outbound prospecting workflows and B2B sales cycles.
  • Knowledge of compliance regulations (GDPR, CAN-SPAM, CASL, DNC)
Benefits
  • Eligible for benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SalesloftOutreachSalesforceHubSpotMarketoMicrosoft ExcelA/B testinganalytics dashboardscompliance regulationsdata analysis
Soft skills
communication skillsorganizational skillscollaboration skillsproject managementanalytical skillscritical thinkingattention to detailself-motivatedinterpersonal skillsability to influence
Certifications
Bachelor's Degree