Senior Manager, Global Brand Management

Hyatt

Senior Brand Manager translating global brand strategy into actionable roadmaps to elevate guest satisfaction and drive profitability at Hyatt. Collaborating with cross-functional teams and managing brand health.

Posted 7/30/2026full-timeRemote • Illinois • 🇺🇸 United StatesSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in hospitality brand management with a focus on translating brand strategy into actionable plans that enhance guest satisfaction and financial performance. Proven ability to lead cross-functional teams and develop junior talent while leveraging data analytics for strategic decision-making.

Highest-signal resume keywords

Hospitality Brand ManagementCross-Functional LeadershipData AnalyticsBilingual (English and Spanish)Brand Strategy Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Strategy DevelopmentPerformance FrameworksKPI DevelopmentBrand PositioningFinancial Performance AnalysisGuest Satisfaction MetricsOperational ComplianceBrand Health TrackingAction Plan DevelopmentMarket Adaptability

Soft Skills

Analytical FluencyCoaching and DevelopmentStrategic Thinking

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

HospitalityBrand DifferentiationCultural RelevanceGuest TouchpointsOperational Insights

About the role

Key responsibilities & impact

Translate brand strategy for assigned HIC brands into actionable multi-year brand roadmaps tied to guest satisfaction and financial performance
Develop annual brand priorities, KPIs, and performance frameworks aligned to enterprise objectives
Direct brand refinement initiatives to evolve and differentiate brand positioning, identity, and guest touchpoints
Identify opportunities to modernize brand expression to ensure cultural relevance and generational appeal
Partner closely with Operations, Marketing, Design, Development, and Commercial teams to improve guest satisfaction scores, loyalty metrics, and profitability
Synthesize guest feedback, brand health tracking, financial performance data, and operational insights to inform strategic adjustments
Translate insights into structured action plans that strengthen brand consistency and revenue performance
Support pilots and proof-of-concepts, evaluating results and scaling successful initiatives
Participate in development and evolution of brand standards and toolkits in partnership with Operations to ensure clarity, usability, and measurable impact
Help develop activation playbooks and scalable rollout strategies to drive on-property execution
Ensure brand materials reflect both global consistency and market adaptability
Support openings, conversions, and renovations with clear, actionable brand guidance
Coach and develop junior brand team members, fostering analytical rigor and strategic thinking
Monitor brand health and performance indicators including guest satisfaction, operational compliance, financial performance, and equity metrics
Leverage data and analytics to diagnose performance gaps and recommend targeted interventions
Identify execution risks and recommend mitigation strategies grounded in quantitative and qualitative insights
Continuously assess opportunities to strengthen brand differentiation and long-term equity

Requirements

What you’ll need

Bachelor’s degree required
8–12+ years of hospitality brand management and/or operations experience
Demonstrated ability to translate brand strategy into structured, performance-driven execution plans
Strong analytical fluency; experience interpreting guest, operational, and financial data to drive decision-making
Experience modernizing or repositioning established global brands to remain culturally relevant
Proven track record of cross-functional leadership in a matrixed global organization
Experience coaching and developing junior colleagues
Fully bilingual (English and Spanish) required

Benefits

Comp & perks

Annual allotment of free hotel stays at Hyatt hotels globally
Flexible work schedule
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match