Senior Manager, Global Brand Management

Hyatt

Senior Brand Manager leading brand execution and strategic initiatives for Hyatt's Inclusive Collection portfolio. Collaborating with cross-functional teams to elevate guest satisfaction and drive brand profitability.

Posted 7/25/2026full-timeCancún • 🇲🇽 MexicoSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and hospitality operations, with a strong focus on developing and implementing brand standards. Bilingual in English and Spanish, capable of delivering training programs and coaching junior team members effectively.

Highest-signal resume keywords

Brand ManagementHospitality OperationsBilingual in English and SpanishTraining Program DesignCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Standards DevelopmentAnalytical FluencyDocumentation SkillsBrand AuditsAction Plan Translation

Soft Skills

CoachingTeam DevelopmentStrategic Execution

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

HospitalityGlobal Hotel OpeningsBrand StrategiesImmersive Brand TrainingsCross-Functional Initiatives

About the role

Key responsibilities & impact

Serve as the strategic execution lead for assigned HIC brands
Partner closely with Operations, Marketing, Design, Development, and Commercial teams
Translate insights into structured action plans
Oversee development of brand standards and toolkits
Deliver immersive brand trainings and workshops in English and Spanish
Conduct brand reviews and audits to ensure alignment to global standards
Coach and develop junior brand team members
Contribute to brand strategies and priorities

Requirements

What you’ll need

Bachelor’s degree required
8–12+ years of hospitality operations, brand management, or related experience
Strong understanding of hotel-level execution
Proven ability to develop, implement, and maintain brand standards
Experience designing and leading training programs
Strong documentation skills
Strong analytical fluency
Proven ability to lead cross-functional initiatives
Experience coaching and developing junior colleagues
Fully bilingual in English and Spanish required
Experience supporting global hotel openings preferred

Benefits

Comp & perks

Annual allotment of free hotel stays at Hyatt hotels globally
Flexible work schedule
Work-life benefits including wellbeing initiatives