Marketing Manager – Commercial Activations

Hyatt

Marketing Manager executing strategies for new and transitioning hotels at Hyatt. Collaborating with teams to drive marketing initiatives and optimize digital performance.

Posted 6/12/2026full-timeRemote • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $98,600 - $118,800 per yearWebsite

About the role

Key responsibilities & impact

Manage a rolling portfolio of hotel openings and conversions at any given time.
Maintain project plans, trackers, and status reports to ensure timely execution across functions.
Maintain marketing budget and forecasts within approved budget.
Work with agency partners to develop digital media plan recommendations, implement media plans, and monitor campaign performance.
Provide recommended strategies and tactics that align with hotels segmentation and brand positioning within the market.
Activate paid, owned, and earned media tactics to drive awareness, engagement, and bookings pre- and post-opening.
Support global digital marketing and media initiatives through campaign execution, reporting, analysis, and optimization recommendations.
Oversee creative development, content production, and asset readiness for opening and conversion campaigns.
Provide recommended campaign optimizations based on data, media performance, and business objectives.
Provide accurate and timely campaign reporting to hotel teams, commercial leads, and ownership groups.
Translate performance metrics into actionable insights that drive campaign optimization, media efficiency, and strategic pivots.
Identify key learnings from each opening and conversion to inform future go-to-market planning.
Ability to travel up to 15%.

Requirements

What you’ll need

3-5+ years of marketing experience, ideally in hospitality.
Experience supporting digital marketing campaigns, paid media execution, media buying, campaign optimization, and performance reporting.
Experience working with agency partners, media platforms, or cross-functional digital marketing teams to execute campaigns across multiple markets or regions.
Experience managing multi-property, regional, or global campaigns preferred.
Strong understanding of digital marketing, brand strategy, market segmentation, customer acquisition, and media performance.
Data-driven with experience in marketing analytics platforms, campaign reporting, performance storytelling, and translating insights into actionable recommendations.
Excellent project management, communication, and stakeholder engagement skills.
Proven ability to work in a fast-paced, decentralized, global environment.
Experience working in a team-oriented, collaborative environment.
Highly self–motivated and directed with the ability to effectively prioritize and execute tasks while under pressure.
Bachelor’s degree in Marketing, Communications, Business, or a related field required.

Benefits

Comp & perks

Annual allotment of free hotel stays at Hyatt hotels globally
Flexible work schedule
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcampaign optimizationmedia buyingperformance reportingmarketing analyticsproject managementbudget managementcontent productiondata analysismarket segmentation

Soft Skills

communicationstakeholder engagementteam collaborationself-motivationprioritizationadaptabilitystrategic thinkingproblem-solvingtime managementfast-paced work

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business