Senior Manager, Global Brand Strategy – Marketing

Hyatt

Senior Manager driving global brand strategy and marketing at Hyatt. Collaborating with brand leadership to enhance guest experiences and brand awareness.

Posted 5/15/2026full-timeChicago • Illinois • 🇺🇸 United StatesSenior💰 $100,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Support the development and evolution of brand positioning, value propositions, and brand frameworks across the Classics portfolio
Translate brand strategy into clear, actionable guidance that informs the guest experience, programming, and on-property execution
Partner cross-functionally to ensure brand consistency across key touchpoints, including the guest journey, design direction, and brand standards
Contribute to the development of brand tools, frameworks, and resources that enable hotels to deliver on the brand promise
Leverage insights, competitive analysis, and performance data to inform brand strategy and identify opportunities for growth and differentiation
Support the execution of key brand priorities, ensuring alignment across strategy, experience, and marketing initiatives
Lead and support the development of integrated marketing strategies that drive brand awareness, preference, and commercial impact
Collaborate with internal and external partners to bring brand campaigns, content, and storytelling to life across channels
Guide the development of brand messaging and content that reflects each brand’s positioning and resonates with target audiences
Partner closely with World of Hyatt and broader commercial teams to ensure Classics brands are strategically represented across loyalty marketing, promotions, and member communications—maximizing visibility, driving engagement, and strengthening each brand’s role within the broader Hyatt ecosystem
Partner with digital, social, and content teams to ensure cohesive and compelling brand expression across all platforms
Support campaign planning, execution, and performance tracking, using insights to optimize future marketing efforts
Contribute to the development of brand marketing toolkits and guidance for hotel teams to enable strong, on-brand local execution
Collaborate closely with teams across Brand Experience, Commercial, Digital, Operations, and Development
Manage and prioritize multiple projects, ensuring alignment with brand priorities and timelines
Contribute to a high-performing, collaborative team culture grounded in insights, creativity, and strategic thinking

Requirements

What you’ll need

6+ years of experience in brand strategy, brand management, marketing, or related fields
Experience developing and evolving brand positioning and translating strategy into execution
Strong background in brand marketing, including campaign development, content, and storytelling
Demonstrated ability to work cross-functionally and influence stakeholders across a matrixed organization
Experience leveraging data and insights to inform strategy and decision-making
Experience in hospitality, travel, lifestyle, or luxury brands
Bachelor’s degree in Marketing, Business, Hospitality, or a related field
Experience supporting brand experience, guest journey, or on-property execution initiatives
Experience working on global brands or multi-brand portfolios
Experience leveraging AI tools (e.g., ChatGPT, Copilot, Gemini) to enhance productivity, streamline workflows, and support content development

Benefits

Comp & perks

Annual allotment of free hotel stays at Hyatt hotels globally
Flexible work schedule
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategybrand managementcampaign developmentcontent developmentstorytellingdata analysisperformance trackingmarketing strategyguest experiencehospitality management

Soft Skills

cross-functional collaborationstakeholder influenceproject managementstrategic thinkingcreativityteam collaborationcommunicationalignmentprioritizationinsight-driven decision making