Senior Global Brand Manager, Brand Operations – Luxury

Hyatt

Senior Global Brand Manager overseeing brand operations for Hyatt's luxury segment. Responsible for translating brand strategy into actionable tools and maintaining global brand consistency.

Posted 5/15/2026full-timeChicago • Illinois • 🇺🇸 United StatesSenior💰 $150,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Translate brand strategy into clear, actionable tools and guidance
Build and maintain the systems that support global brand consistency
Serve as a primary point of contact for property teams
Ensure that brand standards, materials, and resources are practical, accessible, and consistently applied
Partner with marketing to ensure creative output is brand-right and execution-ready
Own the development, organization, and ongoing evolution of brand standards, OS&E guidelines, collateral, and tools
Ensure all brand materials are current, centralized, and available in usable formats for global teams
Establish clear systems for file management, toolkits, and brand resources
Drive consistency in how brand information is structured, shared, and maintained
Serve as a primary point of contact for hotel teams, providing timely, practical brand guidance
Support hotel openings, transitions, and renovations, ensuring alignment with brand expectations
Translate brand standards into clear, actionable direction for operators
Build strong relationships with field teams by being responsive, solutions-oriented, and collaborative
Partner with QA and Operations to analyze audits and identify trends across the portfolio
Translate findings into clear recommendations to improve standards and execution
Help close the gap between brand intent and on-property delivery
Support initiatives that drive improvement in core brand and guest experience metrics
Provide creative direction and feedback on brand assets across photography, video, digital, and property materials
Ensure all creative output reflects luxury positioning, tone, and visual consistency
Partner with internal teams and agencies to shape brand storytelling and content development
Support the evolution of brand expression across all guest-facing touchpoints
Partner with Brand Marketing to ensure campaigns are aligned with brand standards and positioning
Support development of launch kits, messaging frameworks, and content guidelines
Contribute to campaign learnings and continuous improvement
Support development and refinement of signature brand elements, including OS&E and guest touchpoints
Ensure brand expression is consistent across in-room, digital, and on-property experiences
Evolve how the brand is felt, not just seen, at the property level

Requirements

What you’ll need

5+ years of experience in same field, industry, or other equivalent business/function role
Strong understanding of how brands are executed at the property level and across multiple touchpoints
Highly organized with the ability to manage multiple priorities and stakeholders
Brings a refined eye for creative quality and luxury standards
Strong communicator who can translate complexity into clear, actionable direction
Bachelor’s degree preferred, Marketing, Business, or Communications a plus

Benefits

Comp & perks

Annual allotment of free hotel stays at Hyatt hotels globally
Flexible work schedule
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

strong communicatorhighly organizedsolutions-orientedcollaborativeability to manage multiple prioritiesrefined eye for creative qualityability to translate complexity into clear direction

Certifications

Bachelor’s degree