Hyatt

Associate Manager, Influencer Marketing

Hyatt

full-time

Posted on:

Location Type: Hybrid

Location: Addison • Texas • United States

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Salary

💰 $51,600 - $70,000 per year

About the role

  • Own and drive Influencer Strategy & Campaign Management including developing and executing influencer marketing strategies across all four brands to support brand awareness, performance, and broader organizational goals
  • Ideate and bring to life unique, creative influencer campaigns that feel culturally relevant and trend-forward
  • Identify, recruit, and manage relationships with both travel and non-travel influencers across multiple platforms
  • Manage all communications with influencers including contracts, travel arrangements, and marketing deliverables
  • Create pitch decks and coordinate with partnership marketing and resort partners for on property stays
  • Coordinate all influencer travel and briefing
  • Create recap decks, analyze performance and provide insights on future campaigns
  • Own and drive non-travel partnerships
  • Identify new influencer strategies including sourcing and working with influencers who are posting without traveling
  • Guide the direction for talking points and monitor and report on performance
  • Drive cross functional implementation of influencer content to increase brand awareness and usage
  • Manage influencer landing pages with content and email teams
  • Manage SEO tests in collaboration with performance marketing team
  • Work closely with paid social team and agency
  • Work closely with email team to implement influencer content
  • Work with AB testing team on new ideas for influencer content implementation
  • Own and manage implementation of creator paid social content
  • Ideate and create all necessary assets for paid social to drive engagement
  • Work directly with the paid social channel manager on strategies
  • Work with agency partners to turn out monthly content in a timely manner to share with the paid social team
  • Manage and maintain tracking document of usage rights for paid social team
  • Manage and Execute events, PR trips & activations
  • Lead influencer event strategy and execution, including ideation, planning, and on-site management
  • Manage and organize influencer events in major U.S. markets
  • Support and execute large-scale PR trips, including coordination with internal teams and external resort and destination partners in partnership with agencies
  • Coordinate influencer travel, accommodations, itineraries, and on-site activities in partnership with internal teams and external agencies
  • Own influencer marketing budgets, including forecasting, tracking, and reconciliation
  • Manage influencer payments, vendor setup, marketing credit card coding, and financial tracking
  • Track and report on influencer performance metrics on a weekly and monthly basis
  • Analyze campaign results and deliver detailed recaps and insights to stakeholders
  • Coordinate Nobel Beach Prize Influencer Program
  • Source NBP judges
  • Coordinating judging program with content team
  • Assist with the Nobel Beach Prize influencer program, including campaign execution and reporting
  • Be trend focused and creative in ideation of new tactics, strategies and ideas

Requirements

  • Bachelor’s Degree in Business, Communications, Marketing or related field
  • Minimum 2-4 years of influencer or social media marketing/communications experience
  • Familiarity with business management tools such as Sprout Social, Sprout Influencer, Teams, Trello, Google Analytics, Microsoft Suite
  • Ability to travel 10-15% of time
  • Highly creative with a strong pulse on influencer, social media, and cultural trends
  • Self-motivated and ready to take initiative
  • Proven ability to think outside the box and bring innovative ideas to life
  • Self-starter who can work independently while managing multiple priorities
  • Comfortable working cross-functionally and managing agency and external partners
  • Strong negotiation skills and experience managing contracts, deliverables, and fees
  • Analytical mindset with the ability to translate data into insights and recommendations
  • Excellent communication and relationship-building skills
  • Strong writing, spelling, grammar and attention to detail is vital
  • Strong time management and follow up skills
  • Strong written and oral communication skills
  • Exceptional organizational, clerical and project management skills
  • Ability to communicate effectively and present ideas to business leaders
  • Attention to detail and commitment to accuracy
  • Ability to comply with strict deadlines and handle multiple tasks at once
  • Flexibility and willingness to conform to changing job responsibilities
  • Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment
Benefits
  • Travel Perks and Benefits for both ALG Vacations and Hyatt
  • Medical, Dental and Vision Insurance
  • Basic Life Insurance
  • Short- & Long-Term Disability
  • Paid Parental Leave
  • Corporate Wellness Program
  • Travel Discounts & Deals
  • Paid Time Off & Holidays
  • 401(k) Plan with Company Match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcampaign managementSEOAB testingdata analysisbudget managementcontract negotiationperformance metricscontent creationevent management
Soft Skills
creativityself-motivationinitiativenegotiationanalytical mindsetcommunicationrelationship-buildingtime managementorganizational skillsflexibility