Manager, Global Marketing
Hyatt
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $98,600 - $128,000 per year
Job Level
Mid-LevelSenior
About the role
- The Global Marketing Manager is responsible for driving customer growth for the cobrand credit card portfolio.
- Rooted in brand strategy, this role oversees acquisition strategy, partner coordination, marketing execution, and performance optimization across all channels.
- Drive acquisition marketing initiatives for the World of Hyatt cobrand credit card portfolio across paid, owned, and partner channels to drive customer growth.
- Support development of channel-specific strategies and campaigns by translating consumer insights, performance trends, and partner input into actionable marketing plans.
- Manage day-to-day coordination with internal stakeholders (Partnerships, Digital, Loyalty, Analytics) and external partners (bank, agencies) to ensure timely, accurate, and aligned campaign execution.
- Monitor and optimize marketing performance across channels, identifying opportunities to improve efficiency and conversion; support test-and-learn roadmaps and performance reporting.
- Collaborate with creative, media, and analytics teams to ensure best-in-class marketing assets, audience targeting, and measurement practices.
- Contribute to operational planning and project management, ensuring initiatives are well-documented, communicated, and delivered on schedule.
- Support cross-functional initiatives related to partnership marketing, including campaign reviews, asset trafficking, compliance workflows, and promotional calendar alignment.
- Participate in broader Hyatt marketing and team culture initiatives, including opportunities within Diversity & Inclusion programs.
Requirements
- 5-7 years of experience in marketing, with a focus in growth, acquisition, or performance marketing.
- Demonstrated ability to manage cross-functional projects and collaborate effectively with internal teams, agencies, and external partners.
- Strong analytical skills with experience interpreting performance data, optimizing campaigns, and presenting insights to stakeholders.
- Excellent organizational and communication skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
- Bachelor’s degree or higher in business management, marketing or a related field.
- Experience in financial services, hospitality, airlines, retail, or eCommerce.
- Hands-on experience with digital marketing channels (paid media, email, on-site, or paid social) and related tools/platforms.
- Familiarity with A/B testing, experimentation frameworks, or performance measurement methodologies.
- Experience working with or supporting partner-driven programs (e.g., cobrand credit cards or strategic brand partnerships).
Benefits
- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedule
- Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
- Paid Time Off, Medical, Dental, Vision, 401K with company match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingacquisition marketingperformance marketingdata analysiscampaign optimizationA/B testingperformance measurementproject managementdigital marketingconsumer insights
Soft skills
collaborationorganizational skillscommunication skillsanalytical skillstime managementstakeholder managementteamworkadaptabilityproblem-solvingleadership
Certifications
Bachelor’s degree in business managementBachelor’s degree in marketingBachelor’s degree in related field