Social Media Lead

HW Media

Social Media Lead managing social media strategy, creating engaging content for HousingWire. Collaborating with teams to optimize presence across key platforms and drive audience engagement.

Posted 4/23/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $65,000 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Own social media strategy across key platforms (LinkedIn, Instagram, X, etc.).
Translate headlines, reporting and data into compelling, platform-native content.
Create and execute short-form video (talking head, event capture, quick-turn insights), with a strong focus on Instagram.
Lead real-time coverage for events, announcements and market-moving moments.
Develop content frameworks and repeatable formats that drive engagement and growth.
Engage directly with our audience, including industry professionals and executives.
Identify trends, opportunities and platform shifts — and act on them quickly.
Partner with editorial, marketing and product teams to align messaging and priorities.
Analyze performance and continuously optimize for reach, engagement and conversion.

Requirements

What you’ll need

3+ years of experience in social media strategy and execution.
Proven ability to build and grow social presence for a brand, media company or industry platform.
Strong understanding of how content performs across platforms, especially LinkedIn and Instagram.
Experience creating short-form video and on-camera content (or directing it).
Ability to translate complex or technical topics into clear, engaging content.
Strong writing and editing skills with a sharp sense of voice and tone.
Experience covering live events or real-time moments on social.
Comfort working in a fast-paced, high-output environment.

Benefits

Comp & perks

Eligible for performance-based bonus.
401(k) with employer match.
Comprehensive benefits including medical, dental, vision and ancillary coverage options.
Unlimited PTO plus Paid Parental Leave.
Hybrid/remote work options, depending on location and business needs.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategyshort-form video creationcontent optimizationwritingeditingdata analysisevent coveragecontent frameworksengagement strategiesplatform-native content

Soft Skills

communicationcreativityadaptabilitycollaborationaudience engagementtrend identificationproblem-solvingtime managementattention to detailstrategic thinking