
Demand Generation Lead
Huzzle π
full-time
Posted on:
Location Type: Remote
Location: South Africa
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Job Level
About the role
- Develop and execute a comprehensive lead generation strategy aligned with company goals.
- Own and optimise funnel architecture β offers, landing pages, lead magnets, and conversion paths.
- Write or direct high-converting copy for ads, landing pages, and email sequences.
- Manage and scale acquisition channels, including **LinkedIn, SEO, paid ads, and retargeting**.
- Collaborate with internal and external teams to ensure consistent messaging across touchpoints.
- Implement lead qualification processes to ensure only high-quality leads reach discovery stage.
- Monitor and analyse KPIs such as **CPL, conversion rates, and booked call metrics**, iterating weekly based on performance.
- Report on campaign performance and propose actionable insights for optimisation.
Requirements
- 3+ years of experience in **growth marketing, demand generation, or performance marketing**.
- Proven track record of designing and managing high-performing funnels (lead magnets, landing pages, retargeting).
- Deep understanding of **B2B marketing and lead qualification systems**.
- Strong copywriting skills with an eye for conversion-focused messaging.
- Experience working with CRM tools, analytics dashboards, and ad platforms.
- Data-driven mindset with the ability to balance creative and analytical thinking.
- Experience working with or marketing to **nonprofits** is a plus.
Benefits
- π» Fully Remote: Work from anywhere with international teams
- π Career Growth: Join companies in SaaS, MarTech, and B2B services
- π€ Peer Community: Connect with high-performing sales professionals in our network
- π§ Ongoing Support: Receive guidance from Huzzle before and after placement
- π° Tailored Compensation: Salaries vary by client and candidate preference β weβll match you with options that fit your goals
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lead generation strategyfunnel architecturecopywritingCPLconversion ratesbooked call metricsgrowth marketingdemand generationperformance marketinglead qualification systems
Soft Skills
data-driven mindsetcreative thinkinganalytical thinkingcollaborationcommunication