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About the role
- Strategise, launch, and optimise **Meta lead generation campaigns** with a focus on cost-effective scaling.
- Interpret campaign metrics beyond surface-level KPIs—understanding which metrics truly “move the needle.”
- Analyse **video ad performance** using data insights to identify what’s working, what’s not, and why.
- Plan and execute **split tests across funnels**, prioritising tests that drive the biggest performance impact.
- Collaborate with creative and copy teams to develop compelling ad messaging and visual concepts.
- Write and refine ad copy that converts—balancing creativity with analytical precision.
- Report on campaign performance and provide actionable recommendations backed by data.
Requirements
- Proven experience managing **Meta Ads for lead generation** (not e-commerce).
- Strong understanding of Meta optimization metrics and ad delivery mechanics.
- Analytical mindset with the ability to turn data into actionable insights.
- Experience with funnel split-testing and A/B testing frameworks.
- Strong **copywriting** skills—capable of producing persuasive, conversion-focused messaging.
- Familiarity with CRMs, tracking tools, and performance dashboards.
- Ability to work independently in a fast-paced, results-oriented environment.
Benefits
- 💻 Fully Remote: Work from anywhere with international teams
- 🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services
- 🤝 Peer Community: Connect with high-performing sales professionals in our network
- 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
- 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Meta lead generation campaignsvideo ad performance analysissplit testingA/B testing frameworkscopywritingdata analysiscampaign performance reporting
Soft Skills
analytical mindsetcreativitycollaborationindependenceresults-oriented