Email Marketing Specialist – Klaviyo

Huzzle.com

Lifecycle marketing strategist leveraging Klaviyo and SMS for high-growth eCommerce brands. Driving retention and revenue growth through data-driven strategies and compelling copywriting.

Posted 7/22/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Klaviyo for email and SMS marketing, with a strong focus on high-conversion copywriting and lifecycle optimization. Capable of analyzing data to drive strategic recommendations and enhance client retention in the DTC eCommerce space.

Highest-signal resume keywords

Klaviyo MasteryHigh-Conversion CopywritingData Analysis & ReportingClient ManagementLifecycle Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingCopywritingData AnalysisLifecycle MarketingRetention MarketingCRM MarketingStrategic ThinkingPerformance Metrics InterpretationCampaign Management

Soft Skills

CommunicationAdaptabilityCross-Functional Collaboration

Tools & Technologies

ShopifyKlaviyoNotionSlackAttentivePostscript

Certifications & Qualifications

Klaviyo CertificationLifecycle Marketing CertificationCRM Strategy Certification

Industry Keywords

DTC eCommerceRetention GrowthCustomer JourneyAccount HealthPaid Media Integration

About the role

Key responsibilities & impact

Strategy Ownership: Design and manage comprehensive monthly email and SMS campaign calendars across a diverse portfolio of eCommerce brands.
High-Conversion Copywriting: Write compelling, brand-aligned messaging for both one-off campaigns and automated flows, including welcome series, abandoned carts, winbacks, and VIP sequences.
Lifecycle Optimization: Audit and refine existing automation systems to improve performance across every stage of the customer journey.
Data Analysis & Reporting: Translate performance metrics into actionable insights and present strategic recommendations directly to client founders and marketing leads.
Client Management: Lead strategy calls and act as the trusted advisor for retention growth, identifying opportunities for expansion and account health improvements.
Cross-Functional Collaboration: Partner with designers, implementers, and paid media teams to ensure a cohesive brand experience and seamless execution.
Innovation: Leverage internal AI tools and advanced segmentation to improve workflow efficiency and deliver hyper-personalized customer experiences.

Requirements

What you’ll need

Klaviyo Mastery: Deep, hands-on experience with Klaviyo is a non-negotiable requirement for this role.
Experience: 3–5+ years in retention, lifecycle, or CRM marketing, specifically within the DTC eCommerce or agency space.
Copywriting Excellence: A proven ability to write high-converting, direct-response copy that balances storytelling with sales.
Strategic Thinking: Experience owning the "Why" and "What," not just the "How"—you should be comfortable building strategy from scratch.
Analytical Skills: Ability to interpret KPIs like attributed revenue, AOV, and churn rates to drive future decision-making.
Technical Proficiency: Strong familiarity with Shopify, SMS platforms (Attentive, Postscript, etc.), and project management tools like Notion or Slack.
Adaptability: A forward-thinking mindset with a willingness to integrate AI tools into daily workflows to stay ahead of the curve.
Communication: Highly confident in client-facing settings with the ability to present complex strategies clearly.
**Nice-to-Haves**
Experience managing retention for 7-to-9-figure eCommerce brands.
Certifications in Klaviyo, lifecycle marketing, or CRM strategy.
Understanding of how paid media (Meta, Google, TikTok) intersects with retention performance.
Experience with subscription-based or replenishable product categories.

Benefits

Comp & perks

💰 Competitive salary: (based on experience and qualifications)
🌎 **Fully remote** role with flexible work environment
🚀 Be part of a **high-impact team** powering award-winning, research-driven campaigns
📈 **Long-term potential** with a stable, growing company in a high-visibility space
🎯 Work on campaigns seen by **thousands of professionals** and industry leaders