Head of Paid Media

Huzzle.com

Senior Meta Performance Marketing Manager for a performance marketing agency. Responsible for managing Meta advertising strategy, creative testing, and profitable client growth.

Posted 7/2/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and scaling Meta Ads campaigns, with a strong focus on performance marketing and conversion optimization. Proficient in developing creative strategies, analyzing performance metrics, and mentoring junior team members to drive successful paid acquisition initiatives.

Highest-signal resume keywords

Meta Ads Campaign ManagementPerformance Marketing ExpertiseCreative Strategy DevelopmentAnalytical Skills Using Google SheetsDirect-Response Marketing Principles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta Ads ManagerCopywriting for AdvertisementsLanding Page OptimizationAttribution PlatformsConversion Rate OptimizationAudience Testing FrameworksCampaign Budget ManagementPerformance Metrics AnalysisHigh-Converting Ad CopyFunnel Performance Analysis

Soft Skills

Strong Communication SkillsClient-Facing Presentation SkillsMentoring and Leadership

Tools & Technologies

Google SheetsMicrosoft ExcelTriple WhaleNorthbeamHyrosAI Tools for Campaign Performance

Certifications & Qualifications

Meta Blueprint Certification

Industry Keywords

Paid MediaPerformance MarketingECommerceDirect-Response AdvertisingCROUGC Management

About the role

Key responsibilities & impact

Own Meta paid acquisition strategy across multiple client accounts.
Build, launch, optimize, and scale Meta advertising campaigns.
Manage campaign budgets and allocate spend based on performance.
Monitor account performance daily and identify optimization opportunities.
Develop audience testing, offer testing, and campaign testing frameworks.
Scale winning campaigns while maintaining efficiency and profitability.
Conduct ongoing competitor research to identify market opportunities.
Lead creative strategy using performance data and customer insights.
Identify winning and underperforming creatives.
Develop creative testing roadmaps and experimentation plans.
Write high-converting direct-response ad copy.
Create compelling offers that improve conversion rates.
Produce detailed creative briefs for designers and video editors.
Collaborate with content creators and source UGC creators when needed.
Work closely with the creative team to improve testing velocity and performance.
Build landing pages, advertorials, and product detail pages aligned with advertising campaigns.
Analyze funnel performance and identify conversion bottlenecks.
Recommend improvements to landing pages and customer journeys.
Support ongoing CRO initiatives to improve acquisition efficiency.
Track and analyze key performance metrics including:
Customer Acquisition Cost (CAC)
Cost per Acquisition (CPA)
Return on Ad Spend (ROAS)
Marketing Efficiency Ratio (MER)
Click-Through Rate (CTR)
Cost per Click (CPC)
Cost per Mille (CPM)
Conversion Rate (CVR)
Create clear performance reports and strategic recommendations.
Present insights during client strategy meetings.
Build repeatable reporting systems that support informed decision-making.
Develop scalable paid acquisition playbooks and SOPs.
Support product launches and promotional campaigns with comprehensive media plans.
Conduct account audits and identify scaling opportunities.
Mentor junior media buyers where appropriate.
Maintain high standards of account quality, strategic planning, and execution.

Requirements

What you’ll need

5+ years of experience in paid media or performance marketing.
Deep expertise managing and scaling Meta Ads campaigns.
Proven success growing eCommerce or direct-response brands.
Strong understanding of direct-response marketing principles.
Advanced knowledge of Meta Ads Manager.
Strong analytical skills using Google Sheets or Microsoft Excel.
Experience with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar tools.
Expertise in creative strategy and performance-driven advertising.
Experience building structured testing frameworks.
Understanding of landing page optimization and conversion funnels.
Excellent copywriting skills for high-converting advertisements.
Comfortable using AI tools to improve productivity and campaign performance.
Strong communication and client-facing presentation skills.
Ability to thrive in a fast-paced, performance-focused environment.
**Nice-to-Haves**
Meta Blueprint Certification.
Experience in an agency or multi-brand environment managing diverse portfolios.
Knowledge of CRO (Conversion Rate Optimization) and advanced landing page strategy.
Previous experience mentoring or leading a team of media buyers.
Background in sourcing and managing UGC creators.

Benefits

Comp & perks

💻 Fully Remote: Work from anywhere with international teams
🤝 Peer Community: Connect with high-performing professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals