
Sales Development Representative – SDR
Hustler Marketing
full-time
Posted on:
Location Type: Remote
Location: North Macedonia
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Job Level
Tech Stack
About the role
- Conducting detailed research on prospective clients, including their brand, positioning, marketing activities, and potential service fit
- Identifying and building targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other prospecting tools
- Creating highly personalized outbound messages via LinkedIn and email (no mass-template automation approach)
- Writing medium-to-high-level sales copy focused on personalization, clarity, and conversion
- Initiating and managing outbound conversations with potential clients
- Qualifying prospects based on predefined criteria before booking discovery meetings
- Booking and scheduling discovery meetings for the Sales Team
- Leading initial discovery conversations when required (training will be provided)
- Maintaining and updating CRM records in HubSpot to ensure accurate tracking of outreach and pipeline activity
- Managing sequences and outreach flows inside HubSpot while maintaining a strong personalization-first approach
- Continuously testing and optimizing outreach messaging to improve reply and booking rates
- Tracking outreach KPIs and reporting on performance metrics
- Researching industry trends and staying up to date with developments in digital marketing and e-commerce
- Collaborating with the Sales and Service Departments to ensure alignment in messaging and targeting
- Participating in sales meetings and performance reviews
- Contributing ideas to improve outbound systems, messaging frameworks, and prospecting strategies
Requirements
- Minimum 1 year of experience in an outbound SDR role (2 years preferred)
- Proven experience generating leads from scratch (cold outreach)
- Medium-to-high-level copywriting skills for sales outreach
- Ability to conduct independent research and personalize outreach messaging
- C1 level (or equivalent) English proficiency (native not required)
- Familiarity with Apollo, HubSpot, and LinkedIn Sales Navigator is strongly preferred
- Previous experience in a marketing agency or selling marketing services is considered a strong advantage
- Must be available and responsive during office hours (Mondays to Fridays between 3–6 PM BCN time)
- Must consistently work 30–35 hours per week (i.e., 140 hours per month)
- Must have a stable internet connection and a laptop or PC
- Excellent verbal and written communication skills in English
- Being open to receiving feedback and constructive criticism and improving on it
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritinglead generationoutbound salesprospectingCRM managementKPI trackingpersonalizationresearchdigital marketinge-commerce
Soft Skills
communicationindependencefeedback receptivenesscollaborationorganizationadaptabilitycreativityproblem-solvingtime managementattention to detail