Hustler Marketing

CRO Expert

Hustler Marketing

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Tech Stack

Magento

About the role

  • Developing and implementing tailored, data-driven backend CRO strategies for our agency’s clients to enhance their website performance and maximize conversion rates
  • Performing thorough brand audits of clients’ websites to identify areas for improvement
  • Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization
  • Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented
  • Optimizing brands’ landing and product pages, checkout flows, and overall website architecture
  • Collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points
  • Monitoring and reporting on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement
  • Translating complex data and test results into clear, actionable insights and recommendations for clients to ensure that they can make informed decisions
  • Staying up-to-date with the latest trends and tools in the CRO, e-commerce, and digital marketing industries to continuously refine your own strategies and practices
  • Maintaining thorough documentation of all CRO projects, including test results and client interactions, to track progress and outcomes
  • Assisting in the development of CRO case studies and success stories for marketing purposes

Requirements

  • A minimum of 3 years of experience in the CRO field
  • Proven experience in a similar CRO role, specifically within the e-commerce industry
  • A proven track record of improving conversion rates for e-commerce clients
  • Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com as well as excellent data analysis skills to provide actionable insights to our clients
  • A strong understanding of UX/UI principles and how they affect conversion rates
  • A demonstrated ability to run A/B and multivariate tests from start to finish
  • Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user’s experience
  • Being familiar with heatmaps, session recordings, and user feedback tools
  • Strong communication skills for effectively presenting test results and recommendations to the team and the clients (direct client communication will not be a requirement of the role, at least not as originally intended)
  • A proactive attitude with a strong focus on delivering high-quality results
  • Being able to work independently and as part of a cross-functional team
  • Being able to handle multiple projects and deadlines simultaneously
  • An excellent attention to detail and a commitment to producing high-quality work
  • Strong problem-solving skills and a proactive approach to finding solutions
  • Familiarity with working autonomously and managing your own time independently and effectively
  • Must have a stable internet connection and a laptop or PC
  • Excellent verbal and written communication skills in English (You must be fluent in English, although English doesn't have to be your native language)
  • Being open to receiving feedback and constructive criticism and improving on it
  • Must be available and responsive during our office hours (10:00 AM to 6:00 PM UK time)
  • Must be able to consistently work full-time.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRO strategiesdata analysisA/B testingmultivariate testingUX/UI principlese-commerce optimizationheatmapssession recordingsGoogle AnalyticsConvert.com
Soft Skills
strong communication skillsproactive attitudeattention to detailproblem-solving skillsability to work independentlyability to handle multiple projectsteam collaborationopen to feedbacktime managementcommitment to quality