Hustle

Performance Marketing Manager

Hustle

full-time

Posted on:

Location Type: Hybrid

Location: Sydney • Australia

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Salary

💰 A$110,000 - A$150,000 per year

About the role

  • Paid media execution and optimisation (core)
  • Own day-to-day performance across Meta Ads and Google Ads (plus selective channel tests)
  • Build, launch, and scale campaigns from the ground up not just “optimise mature accounts.”
  • Run structured experimentation: audiences, creatives, landing pages, offers, messaging, bidding.
  • Diagnose issues fast (performance drops, tracking gaps, policy flags) and implement fixes with clear logging and rationale.
  • Maintain strong budget control and pacing; communicate changes and outcomes clearly.
  • Compliance and platform navigation (core)
  • Operate comfortably in a regulated / policy-sensitive environment: ensure correct disclaimers, product representation, and compliant messaging.
  • Stay on top of Meta/Google policy changes and account health.
  • Find practical, compliant pathways to keep campaigns running when restrictions hit (without cutting corners).
  • Analytics and decision-making (core)
  • Use performance data to drive decisions: CAC/CPA, funnel conversion, cohort quality, creative insights.
  • Own clean tracking hygiene (UTMs, naming conventions, change logs, basic attribution alignment).
  • Partner with internal stakeholders (e.g., BI/dev) to resolve data discrepancies and improve reporting reliability.
  • Team collaboration and scale (evolving)
  • Work closely with cross-functional stakeholders to align performance goals, priorities, and launch readiness.
  • As the function scales, contribute to team structure (including potential offshore support) and help uplift operational standards.

Requirements

  • Strong Meta Ads experience (this is the centre of gravity) and solid fundamentals in Google Ads
  • Proven ability to launch and run campaigns end-to-end (strategy → build → execute → optimise → report)
  • Comfortable working in high-compliance / high-scrutiny environments (you ask the right questions before going live)
  • High-agency problem solver: fast, curious, solution-first, and calm when things break.
  • Clear communicator: low-friction working style, practical updates, and strong documentation habits.
  • Experience in fintech/forex/CFD/crypto or similarly regulated sectors (nice-to-haves)
  • Tools like GA4 / GTM / AppsFlyer (or equivalent tracking/analytics platforms) (nice-to-haves)
  • Direct buys / native / programmatic testing experience (e.g., Trustpilot placements, content networks, etc.) (nice-to-haves)
  • Experience working with offshore teammates or distributed teams (nice-to-haves)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta AdsGoogle Adscampaign managementperformance optimizationstructured experimentationtracking hygienedata analysisbudget controlcomplianceproblem solving
Soft Skills
clear communicationcollaborationhigh-agencycuriositysolution-orientedcalm under pressurestrong documentation habits