Hustle

Performance Marketing

• Own Client Strategy
• Lead strategy across a portfolio of B2C and eCommerce clients
• Translate business goals into full-funnel paid media strategies
• Run client strategy sessions, performance reviews and planning conversations
• Identify growth opportunities within existing accounts
• Drive Performance Marketing Outcomes
• Oversee campaign strategy across Meta, Google Ads, TikTok and other paid channels
• Guide campaign structure, testing frameworks and optimisation strategies
• Monitor performance and step in when strategic changes are required
• Ensure campaigns are aligned with revenue and growth objectives
• Lead a Performance Pod
• Manage and mentor two media buyers
• Run weekly planning sessions and prioritise workloads across accounts
• Provide feedback, coaching and development support
• Foster a high-performing and collaborative team culture
• Creative & Testing Strategy
• Collaborate on creative direction and campaign briefs
• Lead structured creative testing across paid social
• Use insights and performance data to guide ongoing optimisation
• Contribute to Agency Growth
• Maintain strong client relationships and retention
• Support new business opportunities through audits or strategic input
• Share insights and learnings with the wider team

B2C Strategy Lead – Performance Marketing

Product Manager

• Defining and driving product strategy across the core platform and user experience
• Leading deep customer research to uncover pain points and opportunities in the money transfer journey
• Owning key KPIs: Conversion, transaction volume, and customer lifetime value
• Managing the full product lifecycle from ideation through to launch and iteration
• Championing an AI-first approach to product management across prototyping, research, and delivery
• Serving as the bridge between Marketing, Engineering, and Operations