Hustle

B2C Strategy Lead – Performance Marketing

Hustle

full-time

Posted on:

Location Type: Remote

Location: Australia

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Salary

💰 A$120,000 - A$135,000 per year

Job Level

Senior

About the role

  • Own Client Strategy
  • Lead strategy across a portfolio of B2C and eCommerce clients
  • Translate business goals into full-funnel paid media strategies
  • Run client strategy sessions, performance reviews and planning conversations
  • Identify growth opportunities within existing accounts
  • Drive Performance Marketing Outcomes
  • Oversee campaign strategy across Meta, Google Ads, TikTok and other paid channels
  • Guide campaign structure, testing frameworks and optimisation strategies
  • Monitor performance and step in when strategic changes are required
  • Ensure campaigns are aligned with revenue and growth objectives
  • Lead a Performance Pod
  • Manage and mentor two media buyers
  • Run weekly planning sessions and prioritise workloads across accounts
  • Provide feedback, coaching and development support
  • Foster a high-performing and collaborative team culture
  • Creative & Testing Strategy
  • Collaborate on creative direction and campaign briefs
  • Lead structured creative testing across paid social
  • Use insights and performance data to guide ongoing optimisation
  • Contribute to Agency Growth
  • Maintain strong client relationships and retention
  • Support new business opportunities through audits or strategic input
  • Share insights and learnings with the wider team

Requirements

  • 5–8+ years experience in performance marketing
  • Strong background in paid social (Meta) and paid search (Google Ads)
  • Experience managing B2C or eCommerce client accounts
  • Strong strategic thinking and ability to connect marketing activity to business outcomes
  • Experience mentoring or managing team members
  • Comfortable presenting strategy and performance insights to senior stakeholders
  • Experience working in an agency environment is highly regarded.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid media strategiescampaign strategycreative testingoptimisation strategiesdata analysisB2C marketingeCommerce marketingclient strategygrowth opportunities
Soft Skills
strategic thinkingmentoringteam leadershipcollaborationcommunicationclient relationship managementcoachingfeedback provisionplanningprioritisation