B2C Strategy Lead – Performance Marketing

Hustle

B2C Strategy Lead managing client outcomes and strategies within a digital marketing agency. Leading a performance pod and driving strong results for B2C brands.

Posted 4/14/2026full-timeRemote • 🇦🇺 AustraliaSenior💰 A$120,000 - A$135,000 per yearWebsite

About the role

Key responsibilities & impact

Own Client Strategy
Lead strategy across a portfolio of B2C and eCommerce clients
Translate business goals into full-funnel paid media strategies
Run client strategy sessions, performance reviews and planning conversations
Identify growth opportunities within existing accounts
Drive Performance Marketing Outcomes
Oversee campaign strategy across Meta, Google Ads, TikTok and other paid channels
Guide campaign structure, testing frameworks and optimisation strategies
Monitor performance and step in when strategic changes are required
Ensure campaigns are aligned with revenue and growth objectives
Lead a Performance Pod
Manage and mentor two media buyers
Run weekly planning sessions and prioritise workloads across accounts
Provide feedback, coaching and development support
Foster a high-performing and collaborative team culture
Creative & Testing Strategy
Collaborate on creative direction and campaign briefs
Lead structured creative testing across paid social
Use insights and performance data to guide ongoing optimisation
Contribute to Agency Growth
Maintain strong client relationships and retention
Support new business opportunities through audits or strategic input
Share insights and learnings with the wider team

Requirements

What you’ll need

5–8+ years experience in performance marketing
Strong background in paid social (Meta) and paid search (Google Ads)
Experience managing B2C or eCommerce client accounts
Strong strategic thinking and ability to connect marketing activity to business outcomes
Experience mentoring or managing team members
Comfortable presenting strategy and performance insights to senior stakeholders
Experience working in an agency environment is highly regarded.

Benefits

Comp & perks

🌐 Worldwide Post a Job Affiliates ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs Account Hustle Website LinkedIn All Job Openings 1 - 10 employees Founded 2017 ☁️ SaaS 🤝 B2B 📡 Telecommunications SaaS
B2B
Telecommunications Hustle is a SaaS communications platform that helps organizations engage audiences via text, video, and voice. It provides broadcast texting, peer-to-peer (P2P) texting, video messaging, and a dialer to enable large-scale, personalized outreach for nonprofits, political campaigns, educational institutions, government agencies, unions, and brands. Hustle focuses on conversational, compliance-aware messaging workflows that drive engagement, conversions, and mobilization. B2C Strategy Lead – Performance Marketing Job not on LinkedIn 🔥 5 minutes ago 🇦🇺 Australia – Remote 💵 $120k - $135k / year ⏰ Full Time 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume for this job ☆ Save ☑️ Mark as applied ❌ Hide Report problem 📋 Description
Own Client Strategy
Lead strategy across a portfolio of B2C and eCommerce clients
Translate business goals into full-funnel paid media strategies
Run client strategy sessions, performance reviews and planning conversations
Identify growth opportunities within existing accounts
Drive Performance Marketing Outcomes
Oversee campaign strategy across Meta, Google Ads, TikTok and other paid channels
Guide campaign structure, testing frameworks and optimisation strategies
Monitor performance and step in when strategic changes are required
Ensure campaigns are aligned with revenue and growth objectives
Lead a Performance Pod
Manage and mentor two media buyers
Run weekly planning sessions and prioritise workloads across accounts
Provide feedback, coaching and development support
Foster a high-performing and collaborative team culture
Creative & Testing Strategy
Collaborate on creative direction and campaign briefs
Lead structured creative testing across paid social
Use insights and performance data to guide ongoing optimisation
Contribute to Agency Growth
Maintain strong client relationships and retention
Support new business opportunities through audits or strategic input
Share insights and learnings with the wider team 🎯 Requirements
5–8+ years experience in performance marketing
Strong background in paid social (Meta) and paid search (Google Ads)
Experience managing B2C or eCommerce client accounts
Strong strategic thinking and ability to connect marketing activity to business outcomes
Experience mentoring or managing team members
Comfortable presenting strategy and performance insights to senior stakeholders
Experience working in an agency environment is highly regarded. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Paid Social Content Producer 🕒 March 31 Dispensed Global 51 - 200 ☁️ SaaS 📱 Media 👥 B2C Website LinkedIn All Job Openings Paid Social Content Producer focused on performance-driven social media content for digital health brands in Australia. Collaborate closely with marketing team to drive customer acquisition and brand scaling. 🇦🇺 Australia – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Content Producer, Paid Social, Growth 🕒 March 31 Dispensed Global 51 - 200 ☁️ SaaS 📱 Media 👥 B2C Website LinkedIn All Job Openings Content Producer creating high-performing paid social content for emerging health brands. Collaborating with marketing leads to optimize performance and ideate creative strategies. 🇦🇺 Australia – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Campaign Manager 🕒 February 9 UpGuard 51 - 200 🔒 Cybersecurity ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Campaign Manager executing integrated B2B SaaS marketing campaigns for UpGuard's cybersecurity platform. Leading project management and optimizing performance metrics in a cross-functional team environment. 🇦🇺 Australia – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Google Ads Administrator 🕒 July 10, 2025 Crafty Simon 11 - 50 🎯 Recruiter 🚗 Transport Website LinkedIn All Job Openings Google Ads Administrator managing and optimising Google Ads campaigns for Crafty Simon. Collaborating with team members to align strategies with marketing goals while working remotely. 🇦🇺 Australia – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

performance marketingpaid media strategiescampaign strategycreative testingoptimisation strategiesdata analysisB2C marketingeCommerce marketingclient strategygrowth opportunities

Soft Skills

strategic thinkingmentoringteam leadershipcollaborationcommunicationclient relationship managementcoachingfeedback provisionplanningprioritisation