Digital Marketing Specialist

Husqvarna Group

. Planning, implementation, management and optimization of digital paid campaigns across all relevant channels – including Search, Display, Retail Media and Paid Social .

Posted 5/9/2026full-timeUlm • 🇩🇪 GermanyMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Planning, implementation, management and optimization of digital paid campaigns across all relevant channels – including Search, Display, Retail Media and Paid Social
Briefing, coordination and ongoing management of external agencies as well as quality assurance in campaign execution
Development of cross-channel campaign strategies based on audience, market and competitor analyses
Conceptualization and optimization of full-funnel campaigns
Building and activation of 1st-party data strategies to optimize targeting, personalization and campaign efficiency
Use of platform-native measurement solutions (e.g., DSP, marketing cloud approaches) for attribution and performance analysis across the entire funnel
Establishment and maintenance of structured performance reporting including KPI definitions, dashboards and management communication
Monitoring relevant platform and market developments and proactively contributing trends and best practices

Requirements

What you’ll need

Degree in Marketing, Communications, Business or a comparable qualification
Several years of professional experience in digital marketing with a focus on paid campaigning – ideally in an FMCG, consumer goods or e-commerce environment
Solid experience with Retail Media platforms as well as platform-native measurement and audience solutions (e.g., DSP, marketing cloud approaches)
Confident handling of 1st-party data: setup, activation and privacy-compliant use within digital campaigns
Strong analytical skills: data-driven thinking, deriving sound conclusions and consistently translating insights into actions
Experience managing external agencies and working cross-functionally with Sales and Brand teams
Very good knowledge of common analytics and reporting tools (e.g., Google Analytics, Power BI or comparable)
Independent, structured working style and very good German and English language skills

Benefits

Comp & perks

Possibility for remote & flexible working
Individual development opportunities & international career prospects
Employee home-purchase program
Works council social fund
Childcare in cooperation with Wieland
Occupational health management, e.g., E-GYM Wellpass
… and much more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingpaid campaigningcross-channel campaign strategies1st-party data strategiesattribution analysisperformance analysisKPI definitionsdata-driven thinkingaudience solutions

Soft Skills

analytical skillsindependent working stylestructured working stylecommunication skillscoordination skills

Certifications

degree in Marketingdegree in Communicationsdegree in Business