Husqvarna Group

Head of Marketing – Brand Leadership, Insights & Activation

Husqvarna Group

full-time

Posted on:

Location Type: Hybrid

Location: North Salt Lake • Utah • United States

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Job Level

Senior

About the role

  • Become a change agent with support from executive leadership, championing the building and strengthening of all company brands.
  • Own and develop the brand architecture, positioning, and identity for all brands, ensuring adherence to brand guidelines and governance.
  • Represent brand marketing in leadership meetings and on leadership councils, providing recommendations and strategic direction that elevate our brands.
  • Grow and build the two retail master brands in North America: Orbit and Gardena.
  • Build and develop a market research and insight function to ensure strategic decisions, product innovation, and marketing activities are insight-driven and supported by data.
  • Leverage market research, consumer insights, and performance analytics to inform strategies, optimize campaigns, and measure ROI.
  • Design and execute brand campaigns that drive awareness and engagement, using a holistic 4P approach (Product, Price, Place, Promotion).
  • Own and develop all content across channels—including online, in-store, and brand campaigns—ensuring it meets brand standards and aligns with brand identity.
  • Develop and execute branded media campaigns, own social media strategy, strengthen influencer relationships, oversee PR, and manage the Orbit and Gardena websites.
  • Work with Product Development to provide strategic brand support, insights, and input into innovation pipelines and product portfolio management.
  • Collaborate with Sales to provide strategic brand input into line reviews, channel strategies, and product pricing, ensuring alignment with brand positioning and guidelines.
  • Own and develop the master packaging graphic template for the Orbit brand.
  • Build, lead, and inspire a high-performing marketing team, fostering collaboration and excellence.
  • Manage marketing budgets effectively, ensuring resource allocation drives measurable brand growth.

Requirements

  • Extensive experience 10+ in strategic brand management, with proven application of the 4P framework.
  • Strong expertise in using data and insights to guide marketing decisions and improve performance.
  • Demonstrated success in developing and executing brand strategies, including architecture and positioning.
  • Proven leadership skills with experience building and managing teams.
  • Analytical mindset combined with creativity and a hands-on approach.
  • Excellent communication and stakeholder management skills.
Benefits
  • Competitive compensation and career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic brand management4P frameworkmarket researchconsumer insightsperformance analyticsbrand architecturebrand positioningcontent developmentmedia campaignspackaging design
Soft Skills
leadershipteam buildingcollaborationcommunicationstakeholder managementanalytical mindsetcreativityhands-on approach