Husqvarna Group

Product Marketing Expert — Powered Garden Business Unit

Husqvarna Group

full-time

Posted on:

Location Type: Hybrid

Location: Ulm • Sweden

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About the role

  • Define and develop value propositions and product communication at the category, assortment, or product level within the Powered Garden Business Unit
  • Analyze and interpret consumer and market insights to define value propositions and messaging for specific target audiences
  • Understand consumer profiles, purchase decisions, and buying behavior for products
  • Translate product-solution concepts and features into clear, consumer-focused messages/stories tailored to different target groups, with strong justification for purchase over competitors
  • Brief, create, review, and approve all product toolkit assets in line with brand guidelines, including photography, videos, messaging, and packaging
  • Build application and product expertise through hands-on product use
  • Work closely with cross-functional teams such as Product Management, Brand & Marketing, external agencies, and other business units
  • Understand competitor products, messaging, and value propositions
  • Support internal sales resources and present at events such as go-live
  • Collaborate closely with central and local Brand and Marketing teams to collect feedback and insights during the season
  • Ensure all relevant product marketing information and data are available

Requirements

  • Ideally a university degree in Marketing or a comparable field
  • Strong experience in marketing or product communication in the consumer goods industry; gardening or DIY experience is an advantage
  • Fluent in German and English
  • Ability to interpret consumer insights and define a clear product value proposition
  • Passion for hands-on product use and interest in gardening/DIY activities
  • Customer-oriented — ability to tailor product communication to different user groups
  • Ability to present and communicate complex topics simply at all levels
  • High level of self-motivation, drive to succeed, and enjoyment of working in a team
  • Excellent planning and multitasking skills
Benefits
  • Opportunities for mobile and flexible working
  • Individual development opportunities and international career paths
  • Employee discounts on company products
  • Works council social fund
  • Daycare in cooperation with Wieland ... and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product communicationconsumer insights analysisvalue proposition developmentmessaging strategyproduct toolkit creationhands-on product expertisemarket analysiscompetitive analysisplanningmultitasking
Soft Skills
customer-orientedcommunicationpresentation skillsself-motivationteamworkdrive to succeedcollaborationfeedback collectionadaptabilityinterpersonal skills
Certifications
university degree in Marketing