Enterprise Marketing Manager

Hupo

Marketing Manager building and scaling marketing functions at an AI-native start-up in banking and finance. Leading demand generation and product marketing across global markets.

Posted 7/27/2026full-timeRemote • 🇸🇬 SingaporeSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on pipeline growth and revenue impact, utilizing data-driven strategies across multiple channels. Proficient in building and scaling marketing functions, particularly in regulated industries and diverse markets.

Highest-signal resume keywords

B2B SaaS MarketingAccount-Based MarketingData-Driven Decision MakingCampaign ManagementGrowth Marketing Orientation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingPaid Media OptimizationContent Strategy DevelopmentDashboard SetupMetrics TrackingExperimentationSales EnablementProduct PositioningNurture WorkflowsBudget Management

Soft Skills

Analytical SkillsGeneralist MindsetCommunication SkillsCollaboration

Tools & Technologies

Marketing ToolsIntegrations ManagementVendor Relationship Management

Industry Keywords

FintechEnterprise SoftwareRegulated IndustriesHealthcare MarketingBanking MarketingFinancial Services MarketingAPAC Market ExperienceUS Market ExperienceStartup Environment ExperienceAI Marketing

About the role

Key responsibilities & impact

Build and run campaigns, optimize paid channels, develop nurture workflows, and establish reporting on pipeline and campaign performance.
Define product positioning, messaging, and value propositions while supporting go-to-market efforts and sales enablement materials.
Build content strategy, manage website and landing page copy, and own communications for launches and announcements.
Set up dashboards, track key metrics, run experiments, and make data-driven recommendations.
Evaluate marketing tools, manage integrations and workflows, and oversee budgets and vendor relationships.

Requirements

What you’ll need

8+ years of experience in B2B SaaS, fintech, or enterprise software marketing, ideally across APAC and/or US markets.
Experience with account-based marketing and targeted marketing strategies for enterprise accounts.
Hands-on execution experience across multiple channels including email, paid media, content, landing pages, and campaign management.
A strong generalist mindset with the ability to operate across multiple marketing disciplines.
A growth marketing orientation with a focus on pipeline and revenue impact rather than vanity metrics.
Strong analytical skills with experience using dashboards, reporting, and data to drive decisions.
Experience operating in startup environments and building processes that scale.
Experience marketing to regulated industries such as banking, financial services, insurance, healthcare, or similar sectors.
Experience marketing AI, fintech, or enterprise technology products.
Experience supporting both APAC and US go-to-market motions.
Experience building or scaling a marketing function from 0 to 1.

Benefits

Comp & perks

Flexible work arrangements