Huntress

Field Marketing Specialist

Huntress

full-time

Posted on:

Location Type: Remote

Location: Australia

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Tech Stack

Cyber Security

About the role

  • Execute regional demand generation programs to support pipeline growth, customer acquisition, and brand awareness across APAC.
  • Localize global marketing campaigns to ensure cultural and regional relevance.
  • Collaborate with the digital marketing team on paid media, email campaigns, and content syndication.
  • Collaborate with webinar team to execute webinars, virtual events and digital experiences to drive thought leadership and lead generation.
  • Partner with the content team to create localized assets (case studies, blogs) to support demand generation.
  • Partner with Product Marketing, Brand & Creative, and Security teams to bring demand-generation content and messaging for each stage of the funnel to market for owned products, verticals, and accounts.
  • Collaborate with Marketing Operations and Demand Generation to analyze campaign performance and optimize programs for lead quality, conversion rates, and ROI.
  • Execute comprehensive APAC regional marketing strategies that are aligned with sales and marketing objectives to drive revenue and market expansion in your assigned area of ownership.
  • Collaborate with Strategic Events, Product Marketing, and Brand & Creative teams to create best-in-class booth designs and experiences.
  • Collaborate with sales and marketing teams to align event themes and messaging with the overall marketing strategy.
  • Collaborate with marketing operations and sales leadership to identify key cities and target accounts for field activations.
  • Coordinate the planning and execution of regional events, including trade shows, conferences, roadshows, and sponsored industry events.
  • Drive event follow-up and lead handoff processes to accelerate pipeline and conversion rates.
  • Demonstrated success collaborating with Sales, Demand Generation, Product Marketing, Content, and Creative teams to align regional marketing efforts with broader marketing initiatives and company revenue targets.
  • Work closely with regional and territory sales leaders to understand market needs and customize regional marketing strategies accordingly.

Requirements

  • 4+ years of experience in demand generation, field marketing, event management, or related roles, preferably in cybersecurity/SaaS
  • Strong knowledge of the APAC market, cultural nuances, and regional marketing best practices.
  • Proven track record of executing multi-channel demand generation campaigns that drive pipeline and revenue.
  • Proven track record of successfully planning and executing webinars, corporate events, branded roadshows, and field events that drove revenue and positively impacted the brand
  • Strategic mindset and ability to align demand generation and regional marketing initiatives with overall business goals
  • Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams
  • An analytical mindset with the ability to measure and analyze the impact of demand generation and field marketing campaigns
  • Budget management experience, with a focus on resource optimization and ROI
  • Ability to thrive in a fast-paced and dynamic environment, with a strong sense of urgency and adaptability
  • Ability to travel ~40% of the time
Benefits
  • Fully remote work
  • At least one annual trip to the US for Summer Summit, with additional local events in Australia!
  • New starter home office set up reimbursement ($800 AUD)
  • 12 weeks paid parental leave for both primary and secondary carers
  • Monthly digital allowance for personal phone and internet costs ($185 AUD)
  • Monthly home office tech stipend to upgrade or replace equipment ($40 AUD)
  • Subsidised private health insurance through our preferred provider
  • Stock options for all full-time employees
  • Access to the BetterUp platform for coaching, personal, and professional growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationfield marketingevent managementmulti-channel marketingwebinarscorporate eventsbranded roadshowspipeline growthROI analysisbudget management
Soft Skills
strategic mindsetcommunication skillspresentation skillscollaborationanalytical mindsetadaptabilitysense of urgency