Remediation Program Manager – Oil & Gas
AECOM
Marketing Program Manager
Huntington National Bank
full-time
Posted on:
Location: Ohio • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Execute direct marketing strategies to meet business objectives and manage targeted marketing campaigns supporting consumer, business and commercial banking
- Manage implementation and execution of key marketing programs meeting financial, regulatory, legal, operational, product and strategic objectives
- Partner with segment, product and analytics teams to ideate on marketing campaigns and define offers, creative and package formats
- Develop timelines for campaign components including pre-planning, business case development, target audience modeling, creative development, review and approval, quality control, production and mailing
- Manage marketing campaign budgets and work with advertising agencies and production vendors to recommend cost-efficient options
- Lead creation and execution of direct marketing campaigns and manage deliverables to ensure on-strategy, on-time and on-budget execution
- Oversee review and approval processes with creative/brand, legal and compliance teams
- Lead quality control including target audience list audits and accuracy of variable components for printed materials and variable laser printing
- Develop production matrix and direct production vendors to ensure flawless campaign execution
- Manage production vendors to meet brand and quality guidelines and delivery timelines
- Perform other duties as assigned
Requirements
- Bachelor's Degree
- A minimum of 5 years of direct marketing and project management experience required
- Experience in financial services and/or consumer goods marketing (preferred)
- Experience managing agency and vendor relationships
- Knowledge of database and direct marketing principles including customer segmentation, testing and applying results
- Detail-oriented with an analytical and financial orientation
- Strong relationship-building skills and ability to collaborate across broad stakeholder groups
- Excellent written and oral communication skills
- Experience managing complex, multi-channel marketing campaigns including mail, email and online channels
- Ability to manage multiple projects concurrently
