Huntington National Bank

Marketing Program Manager

Huntington National Bank

full-time

Posted on:

Origin:  • 🇺🇸 United States • Ohio

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Job Level

Mid-LevelSenior

About the role

  • Execute direct marketing strategies to meet business objectives and manage targeted marketing campaigns supporting consumer, business and commercial banking
  • Manage implementation and execution of key marketing programs meeting financial, regulatory, legal, operational, product and strategic objectives
  • Partner with segment, product and analytics teams to ideate on marketing campaigns and define offers, creative and package formats
  • Develop timelines for campaign components including pre-planning, business case development, target audience modeling, creative development, review and approval, quality control, production and mailing
  • Manage marketing campaign budgets and work with advertising agencies and production vendors to recommend cost-efficient options
  • Lead creation and execution of direct marketing campaigns and manage deliverables to ensure on-strategy, on-time and on-budget execution
  • Oversee review and approval processes with creative/brand, legal and compliance teams
  • Lead quality control including target audience list audits and accuracy of variable components for printed materials and variable laser printing
  • Develop production matrix and direct production vendors to ensure flawless campaign execution
  • Manage production vendors to meet brand and quality guidelines and delivery timelines
  • Perform other duties as assigned

Requirements

  • Bachelor's Degree
  • A minimum of 5 years of direct marketing and project management experience required
  • Experience in financial services and/or consumer goods marketing (preferred)
  • Experience managing agency and vendor relationships
  • Knowledge of database and direct marketing principles including customer segmentation, testing and applying results
  • Detail-oriented with an analytical and financial orientation
  • Strong relationship-building skills and ability to collaborate across broad stakeholder groups
  • Excellent written and oral communication skills
  • Experience managing complex, multi-channel marketing campaigns including mail, email and online channels
  • Ability to manage multiple projects concurrently